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Apologies in a Crisis and Other Lessons from Apple

Spin Sucks

On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. full hour before they opened to the public. I’d heard rumblings that the Apple geeks (geniuses, customer service reps, what are they called?) Something else interesting is happening with the leadership at Apple. Apple seems to be learning that lesson. Just a Rumor?

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Welcome To The Future: Apple And Google Cars, Anyone?

Twist Image

If you were wondering what, exactly, Apple is going to do for it''s next act (after it releases the watch that we''re all waiting for)? There were a lot of rumours floating around two weeks ago ( including some from the Wall Street Journal ), but things got real and tangible last week, that Apple is working on an electric car. So, is Apple building a car or are they really just looking to make the applications and user experience for cars? The Los Angeles-based company is looking to raise another $500 million, so this would place it in the $16 - $19 billion range.

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Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Idaconcpts

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. Apple has just unveiled its third generation iPad, called the new iPad. New iPad Vs Windows 8 tablets.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?

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The Mobile Gap

Twist Image

One side says this: Native apps are expensive and don't get enough downloads to justify the expense, plus it's super-expensive because you have to develop for Apple , Android , Windows , BlackBerry , etc. There's no doubt that it won't be easy to get a consumer to find and download a brand app in the app store. How will they develop and execute on a mobile experience that not only fits the expectations of consumers (and the company's shareholders), but also makes it worthwhile for the consumer? apple. At what point, do we surrender to reality? seriously.

Mobile App Store Data is Required in 2015 Marketing Plans

Spin Sucks

Companies across industries are trying to understand how to best address the needs of their new ultra-mobile target market.  It raises questions, such as: How are they using apps? And they all live in app stores such as Google Play and the Apple App Store. The more times your app shows up in a relevant user’s search, the more downloads your app should receive.

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Thinking Smarter

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People often laugh when they hear that I am reading all of my books exclusively on my iPhone with the Amazon Kindle and Apple iBooks apps. Instead of trolling through the pages of Harvard Business Review , Fast Company or Wired Magazine , I simply subscribe to their feeds and I'm able to not only know when an new issue is on the newsstand (and, for the record, I'm starting to prefer the digital versions of the physical magazines), but their websites are complimented with additional reporting, Blogs, Podcasts and more. apple. fast company. love our local library.

Cloud Computing And The Streaming Of Everything Will Change Media Forever

Twist Image

The biggest change is going to be that you won't have to really download anything, as all content will not only live in the cloud, but will be accessible to you on-demand. Take a look at what Apple is attempting with their upcoming iCloud product. Now, push this even further and imagine that your content is not just the things you have downloaded to date, but it now becomes anything and everything that can be sold via iTunes (and beyond). cable company. Tags: apple. We're getting much closer to the world of dumb clients. and that's a smart thing. bandwidth.

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

Expect this to be a cat-and-mouse game between companies like Adblock Plus and Facebook, but one in which Facebook is the cat. The headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day). Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers. Surveying.

Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. However, personal identification information is removed before Placed shares its data with companies.

Is Someone Hacking Your Car?

Twist Image

Bitmoji is owned by Bitstrips - a Toronto company that was originally founded in 2007 to help users build personalized digital comics, but in 2014 refocused on customized and shareable cartoon avatars. Users download an app, and then pick from a variety of face shapes, skin colors, and other features that often result in eerily accurate portrayals. App of the week: Apple 's new Night Shift mode  and check out f.lux for your computers as well. apple. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Listen here. bitmoji.

Interview with Social Media Citizen: Chris Tompkins

Social Media Citizens

Media International , an online marketing company, who’s team focuses on building successful social media marketing strategies for its clients. With that said, I enjoy the approach of David Meerman Scott and the company HubSpot. It is a free download, just Google it and you are on your way! As for the why? Some months the total can go over a million. Even better?

Interview with a social media influencer: Joost de Valk

Social Media Citizens

He has written over 20 plugins for WordPress which, combined, have had more than 3 million downloads. Whether that is Google or Bing or the Apple App Store: I don’t care. I had a great chance to interview Joost de Valk the all rounded online marketer who is going to be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. Enjoy!

Six Links Worthy Of Your Attention #58

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This wasn't just downloading: Swartz is alleged to have gone to great lengths to circumvent anti-copying mechanisms, and to have liberated 'extraordinary' amounts of content. Swartz recently got charged by the US Department of Justice for computer fraud - for allegedly downloading millions of academic articles hosted by the journal archive, JSTOR - a service to which he had legal access. Apple has moved on - asymco. " Apple Inc., circa 2007 (pre- iPhone ) was a very different company than Apple Inc. apple. " (Alistair for Hugh). asymco.

4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

Who will question Guy Kawasaki if he says, “There are 5 million people who will buy anything Apple makes,” even though many believe Apple Watch is just a fad? It Steve Jobs, for example, was the master of exploiting consumers’ natural curiosity to the company’s advantage. For example, if you are offering an e-book, make it free to download for a limited time.

The Art of Innovation

SocialFish

Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. True innovation happens when a company jumps to the next curve–or better still, invents the next curve, so set your goals high. company must improve version 1.0 This is a great test for any company.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

Let me introduce you to Sean Blocksidge from Margaret River Discovery Company. The Margaret River Discovery Company on Trip Advisor. Brisbane Kids wrote about the event, offering a printable download for parents to print and take with them to the exhibition.  We can learn a lot from the Tourism Industry when it comes to Social Media Smarts.  . But it’s simply not true.

Is Shazam the Future of Mobile Marketing

Convince & Convert

The way an Apple  iBeacon works is that a store, a retailer, a hotel or resort,  has a little device that sends out offers to your smartphone if you have the appropriate app installed. In fact, McDonald’s has tested iBeacon technology recently with a company called Piper. The Challenge for iBeacons – Getting the App Download. Image via BigStockPhoto.com. Fantastic.

Your Employee is the Voice of your BRAND #Business #Marketing #Branding

Blue Focus Marketing

The Refreshing Taste of a Green Apple. Finally, over at the We First blog, Simon Mainwaring (@ SimonMainwaring ) focuses on Apple CEO Tim Cook’s recent efforts to make his brand synonymous with environmental responsibility. By taking such an active, public stance, Cook has engrained environmentalism into Apple’s mission, vision, and values. Driving Culture the Netflix Way.

COI: Cost of Inaction United Breaks Guitars

Laurel Papworth

What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. This is a follow on from my posts on Cost of Inaction , also Steak and Shake and Apple vs Engadget. Number one downloaded song on iTunes ( Toronto Star ) after only a week.

Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy

Rebekah Radice

But it’s also relationship marketing – something many companies are still (IMHO) failing at. Great Companies Tell GREAT Stories. And that’s the secret great companies understand. Just look to brands like Apple, Coca Cola, GE, Facebook, and Disney as examples. We’ve all heard the adage that content is King. In fact, it can feel downright impossible.

4 Internet Marketing Trends That Every Marketer Should Know

Kikolani

But banners really boomed next year when  HotWired  started selling them in large quantities to many companies, first of which was AT&T on October 27, 1994. This is the most popular browser extension to block advertising and has been downloaded more than 300 million times. According to the study by  Infolinks ,  only 14 % could name the company, the brand or the product.

Flickr Enters Downward Spiral

Geoff Livingston

That worked for Apple when it stopped catering to the Quark and Final Cut crowd. is not Apple, and so when the plane crashed this winter , things began to fall apart. After all, other sites are easier to use, have more interaction, and if you’re going to pay, it may as well be with a more reliable entity than a company cutting itself into pieces for an estate sale. Yahoo!

Entertainment Redesigned – The Use of Social TV [Infographic]

Mindjumpers

The web is the individual’s possibility to get pretty much anything on his or her own demand – and thereby also the killer of the traditional TV and the companies depending on its survival. One company that was majorly affected by the transformation of the way people seek entertainment is the music television channel MTV. Adapting to the usage of connected TV. Key learning.

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. He was also the chief evangelist of Apple. Will the people who fill out the form to download it read it?

Create a World-Class Online Community for Your Business

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! You can also download the white paper [.]

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Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Reputation management is essential to both individuals and companies. Companies should bring all stakeholders involved in this type of a decision to the table before selecting a vendor to use. thanks!

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Companies are just starting to really discover the power of social and what it can do for a company’s bottom line. Mobile 2.0

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Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Blue Focus Marketing

But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good.  We are working with a potential corporate sponsor to provide Apple iPads to 50 needy children—the #Nifty50 Kids—somewhere in the U.S.  For information on how to sponsor the #Nifty50 Awards for #Nifty50 Kids, download our proposal click here.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.

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Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

With FbStart, Facebook hands out goodies to mobile app makers – Facebook has accepted hundreds of small companies to a new program that gives developers access to services such as app testing and user research; only companies that already have apps up on the Google or Apple app stores are eligible to participate (WSJ). Twitter. Buy Now” buttons start appearing in Tweets.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? That’s what Kinaxis , an Ottawa-based supply-chain software company, did. Learn more. For a niche community, that’s a feat.

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What to Consider When Building an In-House Social Media Team

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Amy-Mae Elliott View Comments What to Consider When Building an In-House Social Media Team email share email share Do you like this story? Do you hire experts from outside the company or utilize existing employees? Apple to Triple Length of iTunes Song. Mobile 2.0

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First Look: Starbucks Digital Network Is Here

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Apple Social media MARKETING Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! company-operated stores will be greeted with the Starbucks Digital Network (SDN) — an exclusive content network curated by the company and designed to enhance the customer’s in-store experience.

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What to Look For When Hiring a Community Manager

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Business Headlines] [.]

Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

Cigna, a Global Health Insurance company. Norton.com , the anti-virus company (which they own). They also have a nice link from the sitewide footer from Norton.com – the anti-virus company which are owned by Symantec. 15 million downloads of their app(s). The feature was basically along the lines of 35 questions you should ask yourself if you run a company.