Apologies in a Crisis and Other Lessons from Apple
OCTOBER 1, 2012
On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. full hour before they opened to the public. I’d heard rumblings that the Apple geeks (geniuses, customer service reps, what are they called?) Something else interesting is happening with the leadership at Apple. Apple seems to be learning that lesson. Just a Rumor?
Welcome To The Future: Apple And Google Cars, Anyone?
FEBRUARY 23, 2015
If you were wondering what, exactly, Apple is going to do for it''s next act (after it releases the watch that we''re all waiting for)? There were a lot of rumours floating around two weeks ago ( including some from the Wall Street Journal ), but things got real and tangible last week, that Apple is working on an electric car. So, is Apple building a car or are they really just looking to make the applications and user experience for cars? The Los Angeles-based company is looking to raise another $500 million, so this would place it in the $16 - $19 billion range.
Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8
MAY 11, 2012
Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. Apple has just unveiled its third generation iPad, called the new iPad. New iPad Vs Windows 8 tablets.
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
JANUARY 8, 2015
We went from CDs to downloading in a lot less time. Don''t blink, because consumers are now slowing back on the downloading, as streaming continues to grow at an unprecedented pace. Last April, Bloomberg BusinessWeek ran an article titled, Apple''s 10-Year-Old iTunes Loses Ground to Streaming. When this company goes IPO, pay close attention: they actually have significant revenue. apple. crowd companies. downloading. The consumer is changing. This used to be a platitude. Correction. and there are always some of those. That''s not all. for money.
Mobile App Store Data is Required in 2015 Marketing Plans
JUNE 11, 2015
Companies across industries are trying to understand how to best address the needs of their new ultra-mobile target market. It raises questions, such as: How are they using apps? And they all live in app stores such as Google Play and the Apple App Store. The more times your app shows up in a relevant user’s search, the more downloads your app should receive.
JANUARY 23, 2012
People often laugh when they hear that I am reading all of my books exclusively on my iPhone with the Amazon Kindle and Apple iBooks apps. Instead of trolling through the pages of Harvard Business Review , Fast Company or Wired Magazine , I simply subscribe to their feeds and I'm able to not only know when an new issue is on the newsstand (and, for the record, I'm starting to prefer the digital versions of the physical magazines), but their websites are complimented with additional reporting, Blogs, Podcasts and more. apple. fast company. love our local library.
Cloud Computing And The Streaming Of Everything Will Change Media Forever
AUGUST 9, 2011
The biggest change is going to be that you won't have to really download anything, as all content will not only live in the cloud, but will be accessible to you on-demand. Take a look at what Apple is attempting with their upcoming iCloud product. Now, push this even further and imagine that your content is not just the things you have downloaded to date, but it now becomes anything and everything that can be sold via iTunes (and beyond). cable company. Tags: apple. We're getting much closer to the world of dumb clients. and that's a smart thing. bandwidth.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
To be fair, these numbers are not an apples to apples comparison, but they do indicate the growing ubiquity of Facebook. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Social Network Stat Sheets: What You Need to Know Download. How to Optimize Content Using Social Attribution Download. Momentum. Post by MLS. TL;DR.
Would You Sacrifice Your Privacy For A $5 Gift Card?
The Realtime Report
FEBRUARY 19, 2014
Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. However, personal identification information is removed before Placed shares its data with companies.
Is Someone Hacking Your Car?
MARCH 28, 2016
Bitmoji is owned by Bitstrips - a Toronto company that was originally founded in 2007 to help users build personalized digital comics, but in 2014 refocused on customized and shareable cartoon avatars. Users download an app, and then pick from a variety of face shapes, skin colors, and other features that often result in eerily accurate portrayals. App of the week: Apple 's new Night Shift mode and check out f.lux for your computers as well. apple. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: . Listen here. bitmoji.
Six Links Worthy Of Your Attention #58
JULY 30, 2011
This wasn't just downloading: Swartz is alleged to have gone to great lengths to circumvent anti-copying mechanisms, and to have liberated 'extraordinary' amounts of content. Swartz recently got charged by the US Department of Justice for computer fraud - for allegedly downloading millions of academic articles hosted by the journal archive, JSTOR - a service to which he had legal access. Apple has moved on - asymco. " Apple Inc., circa 2007 (pre- iPhone ) was a very different company than Apple Inc. apple. " (Alistair for Hugh). asymco.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
Expect this to be a cat-and-mouse game between companies like Adblock Plus and Facebook, but one in which Facebook is the cat. The headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day). Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers. Surveying.
4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
Who will question Guy Kawasaki if he says, “There are 5 million people who will buy anything Apple makes,” even though many believe Apple Watch is just a fad? It Steve Jobs, for example, was the master of exploiting consumers’ natural curiosity to the company’s advantage. For example, if you are offering an e-book, make it free to download for a limited time.
Interview with a social media influencer: Joost de Valk
Social Media Citizens
FEBRUARY 27, 2011
He has written over 20 plugins for WordPress which, combined, have had more than 3 million downloads. Whether that is Google or Bing or the Apple App Store: I don’t care. I had a great chance to interview Joost de Valk the all rounded online marketer who is going to be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. Enjoy!
Is Shazam the Future of Mobile Marketing
Convince & Convert
FEBRUARY 18, 2015
The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. In fact, McDonald’s has tested iBeacon technology recently with a company called Piper. The Challenge for iBeacons – Getting the App Download. Image via BigStockPhoto.com. Fantastic.
Your Employee is the Voice of your BRAND #Business #Marketing #Branding
Blue Focus Marketing
APRIL 29, 2016
The Refreshing Taste of a Green Apple. Finally, over at the We First blog, Simon Mainwaring (@ SimonMainwaring ) focuses on Apple CEO Tim Cook’s recent efforts to make his brand synonymous with environmental responsibility. By taking such an active, public stance, Cook has engrained environmentalism into Apple’s mission, vision, and values. Driving Culture the Netflix Way.
The Art of Innovation
AUGUST 1, 2013
Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. True innovation happens when a company jumps to the next curve–or better still, invents the next curve, so set your goals high. company must improve version 1.0 This is a great test for any company.
Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy
MAY 18, 2015
But it’s also relationship marketing – something many companies are still (IMHO) failing at. Great Companies Tell GREAT Stories. And that’s the secret great companies understand. Just look to brands like Apple, Coca Cola, GE, Facebook, and Disney as examples. We’ve all heard the adage that content is King. In fact, it can feel downright impossible.
6 Powerful Social Media Lessons from Tourism that will Boost Your Brand
JUNE 4, 2016
Let me introduce you to Sean Blocksidge from Margaret River Discovery Company. The Margaret River Discovery Company on Trip Advisor. Brisbane Kids wrote about the event, offering a printable download for parents to print and take with them to the exhibition. We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . But it’s simply not true.
Here is How Easy it Is to Hack Your Computer. Sophos Home Can Fix It!
Stay N' Alive
OCTOBER 31, 2016
If you follow through to the end I have the perfect solution that will protect you better than any other solution I’ve tried – and it’s FREE ! (PS there’s a cool sweepstakes to win a free Macbook Pro or Apple Watch!). This link downloads a Microsoft Word file, and inside the file is a Macro, or little program, that runs the minute you open the Word file.
4 Internet Marketing Trends That Every Marketer Should Know
OCTOBER 6, 2015
But banners really boomed next year when HotWired started selling them in large quantities to many companies, first of which was AT&T on October 27, 1994. This is the most popular browser extension to block advertising and has been downloaded more than 300 million times. According to the study by Infolinks , only 14 % could name the company, the brand or the product.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! You can also download the white paper [.]
Entertainment Redesigned – The Use of Social TV [Infographic]
JULY 27, 2012
The web is the individual’s possibility to get pretty much anything on his or her own demand – and thereby also the killer of the traditional TV and the companies depending on its survival. One company that was majorly affected by the transformation of the way people seek entertainment is the music television channel MTV. Adapting to the usage of connected TV. Key learning.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Reputation management is essential to both individuals and companies. Companies should bring all stakeholders involved in this type of a decision to the table before selecting a vendor to use. thanks!
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong.
Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
Blue Focus Marketing
MAY 21, 2012
But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good. We are working with a potential corporate sponsor to provide Apple iPads to 50 needy children—the #Nifty50 Kids—somewhere in the U.S. For information on how to sponsor the #Nifty50 Awards for #Nifty50 Kids, download our proposal click here.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Companies are just starting to really discover the power of social and what it can do for a company’s bottom line. Mobile 2.0
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. He was also the chief evangelist of Apple. Will the people who fill out the form to download it read it?
We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
SEPTEMBER 20, 2016
So we went to work, researching all the best tips and strategies for getting a podcast seen by as many people as possible, downloaded as many times as possible, and maybe hopefully listed on iTunes’ New and Noteworthy list. iTunes is responsible for as much as 70% of a podcast’s listens and downloads. Get your teammates and company execs to post and tweet about it.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? That’s what Kinaxis , an Ottawa-based supply-chain software company, did. Learn more. For a niche community, that’s a feat.
[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism
OCTOBER 9, 2013
Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This white paper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. DOWNLOAD LINK. Total U.S.
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Amy-Mae Elliott View Comments What to Consider When Building an In-House Social Media Team email share email share Do you like this story? Do you hire experts from outside the company or utilize existing employees? Apple to Triple Length of iTunes Song. Mobile 2.0
Dr. Houzz Reveals a Widget-Flawed Google Algorithm
APRIL 7, 2014
Cigna, a Global Health Insurance company. Norton.com , the anti-virus company (which they own). They also have a nice link from the sitewide footer from Norton.com – the anti-virus company which are owned by Symantec. 15 million downloads of their app(s). The feature was basically along the lines of 35 questions you should ask yourself if you run a company.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? Every Tuesday Noon EST. Adding a bit of structure can change the way companies use Twitter and diffuse some of the c-suite backlash that comes with it. Apple in Talks to Add Subscription Pe. If you a.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Business Headlines] [.]
How PR Pros Are Using Social Media for Real Results
OCTOBER 31, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Score a Job Through Facebook March 16, 2010 Christina Warren View Comments How PR Pros Are Using Social Media for Real Results email share email share Do you like this story? By connecting your inbox to the web, you get business-critical information about key people and companies. For Palisade, the main goal is to increase the company’s name recognition.
First Look: Starbucks Digital Network Is Here
OCTOBER 20, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Apple Social media MARKETING Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! company-operated stores will be greeted with the Starbucks Digital Network (SDN) — an exclusive content network curated by the company and designed to enhance the customer’s in-store experience.
Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time
NOVEMBER 14, 2011
Seconds later I had downloaded the free excerpts to both my Kindle and iPad. The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. Why don’t companies get this stuff?? read about the book release on his blog.