Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

Marketing 138

Marketing Apple Strategy ROI 138

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. And their slightly regal but warm approach extends to their online presence and marketing. million LinkedIn: 17.6

Social Media 59

Social Media Strategy Apple iPhone 59

Oktopost

NOVEMBER 18, 2021

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community.

B2B 62

B2B Apple Marketing Startup 62

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Interested in a community vs. an audience?

Communities 174

Communities Creative Commons Buy Advertising 174

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. Scotch Porter is a grooming and wellness brand that sells multi-purpose beard, hair, and face care products for men. Prior to that, she led social marketing at both MGM Resorts and Yahoo!

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience. TikTok has 689 million monthly active users.

Marketing 140

Marketing Statistics Platform Influencer 140

The Realtime Report

DECEMBER 2, 2022

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. The new experience links people to people, people to small businesses and ultimately strengthens the community.”.

Social Media 91

Social Media Apple Survey Feed 91

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Community Engagement – Self-service support, education, and collaboration.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Oktopost

JUNE 9, 2021

Listen to the Podcast: Malin Liden, SAP’s Vice President, Head of EMEA Marketing Transformation Office takes the hot seat today. For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Meet Malin Liden. Stay in the Loop.

B2B 118

B2B Apple Review Authentication 118

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. Why is audience engagement important for your content strategy?

Engagement 102

Engagement Tips Loyalty Metrics 102

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. And the more you work on getting members to engage, the more productive they become.

Cost 135

Cost Communities Drupal Forums 135

Oktopost

APRIL 4, 2022

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in?

B2B 118

B2B Social Media Management Apple YouTube 118

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

Apple 154

Apple Twitter Forums Policies 154

ProBlogger

OCTOBER 6, 2022

The post Creating Products: Before You Even Think About Creating Products, Think About This appeared first on ProBlogger. Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product.

Products 40

Products eBook Reputation Blogger 40

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. If you’re totally new to the platform or don’t quite “get it,” this quick guide to Twitch marketing will break down everything you need to know.

Brands 133

Brands Badge Marketing Platform 133

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Having said that, it does seem to be a buyer’s market right now. Communication and Entertainment Apps Are Dominating. Social Media Use, Engagement and Paid Efficiency are Way Up.

CPM 175

CPM Social Media CPC Sample 175

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

B2B 89

B2B Press Release Apple Loyalty 89

Oktopost

AUGUST 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Hot Topics of this Episode Include: How marketing, legal and compliance teams can come together to create a safe and practical social media policy. Catch all episodes here. Episode Summary.

Social Media 84

Social Media B2B Apple Policies 84

Oktopost

JUNE 6, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Majority of products and services revolve around your customers but once the sale is closed, how do you keep the customer as the focus of the business? Hot Topics: How Customer Advocacy differs from Customer-Based Marketing. Episode Summary.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Akamai Marketing

MAY 19, 2015

Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. Whether you’re building a product or starting a movement, keep your early adopters in mind.

Strategy 100

Strategy Marketing Startup Apple 100

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Community Engagement – Self-service support, education, and collaboration.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. YouTube Influencers are creators with substantial followings and engaged communities. These aren’t just one-off success stories, either.

YouTube 102

YouTube Influencer Meme Review 102

ProBlogger

OCTOBER 6, 2022

The post Creating Products: Before You Even Think About Creating Products, Think About This appeared first on ProBlogger. Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product.

Products 26

Products eBook Reputation Blogger 26

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Where word-of-mouth and branded marketing fits into the modern customer journey.

B2B 62

B2B Brands Apple Hosting 62

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Pam Moore

APRIL 15, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold . 7 Digital Marketing Strategies for the Brave and Bold .

Strategy 78

Strategy Video Marketing Training 78

Ignite Social Media

MARCH 30, 2021

They’ve chosen 13 because anyone below that age is currently prohibited from using any of Facebook’s products (Facebook, Instagram, WhatsApp, Messenger) aside from Messenger Kids, which was released in late 2017. News broke earlier this month that Facebook has plans to build a new version of Instagram for kids under the age of 13.

Instagram 167

Instagram Privacy Applications Upcoming 167

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 125

Brands ROI Authentication UGC 125

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young. Successful social media marketing to moms.

Data 327

Data Foursquare Conference Wikipedia 327

Buzz Marketing for Technology

JULY 24, 2008

PRODUCTIVITY. COMMUNICATION. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. Any other advice for more productive reading? CONTRIBUTE.

Products 276

Products Journal Software Exercises 276

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132

ROI Social Media Airlines Proposal 132

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Ignite Social Media

SEPTEMBER 21, 2017

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. When analyzing social marketing efforts, how can you measurably show impact against a bottom line? The Case for Awareness. The Impact of Social Website Traffic.

ROI 101

ROI Apple Metrics Loyalty 101

Mindjumpers

AUGUST 31, 2012

It’s a human need to create an identity in order to feel community belonging and gain self-esteem. People base their self-esteem on how the community sees them, which means that the community helps drive our identity. Could you share solutions and ideas including your products they haven’t tried yet?

Communities 232

Communities Loyalty Apple Conference 232

Jon Loomer

FEBRUARY 24, 2021

As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. So many freakouts from users and marketers alike. Look, I get it. We’re in a period of unknown right now. Be skeptical.

Advertising 216

Advertising Facebook How To Privacy 216

Pixlee

MAY 2, 2019

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. Community Building. Emily Weiss, Glossier Founder. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68