Mindjumpers

AUGUST 31, 2012

It’s a human need to create an identity in order to feel community belonging and gain self-esteem. People base their self-esteem on how the community sees them, which means that the community helps drive our identity. Having a Community Means Having a Brand: Listen to Feedback! Bring value to your users.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

DECEMBER 7, 2012

I recently came across an article on Digiday discussing how 5 dumb brand posts on Facebook received huge community engagement despite the fact that the updates were… well, dumb. But looking at the universe created on the Facebook page, the brand community is made almost entirely out of announcements of this kind.

Content 233

Content Groups Groups Communities 233

Mindjumpers

JUNE 14, 2016

You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service.

Facebook 100

Facebook Microsoft Banking Hotels 100

Mindjumpers

JUNE 14, 2016

You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service.

Facebook 100

Facebook Microsoft Banking Hotels 100