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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. Are consumers willing to give retailers precise information about their location? And what about privacy?

Apple 149
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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

When it comes to hot social marketing trends, nothing is hotter than TikTok. Apple and Google Play users have downloaded the TikTok app over 1.5 These can include a shoppable component for retailers. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. .

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Measuring Customer Experience for B2B Marketers

Oktopost

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Financial services and insurance: 37%.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Financial services and insurance: 37%.

Team 100
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How a POS System Can Help You Grow Your Business

The Realtime Report

Whether you’re a large retailer or a small restaurant, here’s how a POS system can help you grow your business. Inventory can be the bane of any retail store if it’s managed incorrectly. More Effective Marketing. Marketing is perhaps the most vital component of growing any business. Better Customer Relationships.

System 118
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). Let’s get to it! Login with your account details. Source: Snapchat.

Analytics 144