I Am Terrific! A Lesson in StoryBranding
Dave Fleet
APRIL 5, 2012
I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care.
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