Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception
The Realtime Report
NOVEMBER 26, 2019
We know AT&T has a big nut to pay off after buying WarnerMedia but…. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. No kidding!
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