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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

We know AT&T has a big nut to pay off after buying WarnerMedia but…. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. No kidding!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. s to ask before buying, ESP! You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level.