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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Why do you consistently buy one brand over another? 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Are You the Sweet Orange or the Bitter Apple? . Know your goals! Know why you are doing what you do!

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Why do you consistently buy one brand over another? However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Are You the Sweet Orange or the Bitter Apple? . Know your goals!

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

So, that’s my first sort of weird thing that happened today, and the second thing, we were just talking about this off air, the very interestingly timed announcement that General Motors is pulling a $10 million media buy from Facebook because they don’t believe that Facebook advertising is effective.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Involving stakeholders can help you build buy-in and support for the omnichannel strategy, which can be crucial for success.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

How SEO Influences Gamer Buying Habits. “ About 40 percent of game-related searches occur in the six months leading up to a launch as individuals evaluate what to buy. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that.

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