Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception
The Realtime Report
NOVEMBER 26, 2019
We know AT&T has a big nut to pay off after buying WarnerMedia but…. That’s why so many marketers and agencies gravitated so quickly to programmatic “TV” ad buying so they could quasi manage their digital ad buys. Instead of negotiating with a salesperson, programmatic advertising uses software to procure ad space.
Let's personalize your content