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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

There are certainly examples, such as the Toyota acceleration deaths , Nestlé palm oil , the Ford Fiesta movement , or the BP oil spill , where the subject takes on a life of its own for good (or, usually, bad). Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. They flopped.

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ICYMI – Facebook, Twitter changes, Apple to buy Path

Danny WhatMough

Twitter rolls out ‘buy now’ for tweets. Apple is looking to buy Path. New Apple products were announced and IKEA created a parody video. Buy your friend a Bud on Facebook – nice new activation. Following the great news in Scotland today, an example of how real-time marketing can go wrong.

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Top Tips for Building a Responsive Customer Base

The Realtime Report

By contacting your most interested customers on a regular basis, you maintain their responsiveness and essentially ‘train’ them to buy from you. Not everyone wants to buy from you, and certainly not at the drop of a hat on a regular basis. Take Apple as an example. Target The Right Customers.

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Audience engagement: What it is and tips to improve it

Sprout Social

Plus, we’ll show you some shining examples of what audience engagement looks like. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them.

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Turn off your media buys if you’re not sure. This is happening a lot.

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