Webbiquity SMM
APRIL 13, 2021
But as the example of Apple shows, there are also reason to question those reasons. Given the Apple tagline “Think Different,” it’s no surprise Clubhouse launched first as an iPhone app. Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. And Apples were more expensive.
Oktopost
MAY 11, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand.
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Waxing UnLyrical
NOVEMBER 8, 2011
It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. Apple doesn’t play on Facebook or Twitter.
Social Media Strategies Summit
OCTOBER 13, 2023
The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. 1. That made Twitter’s rebranding a real open goal for marketers.
Pam Moore
JULY 11, 2018
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.
Sprout Social
APRIL 4, 2023
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?
Pam Moore
APRIL 1, 2020
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.
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