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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. Apple doesn’t play on Facebook or Twitter.

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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? Actually, it's not about Apple. or does it?

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The Permanent Brand

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Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

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10 Best Teleprompter Apps For iPhone & iPad

Tweaklibrary

You can read scripts from your smartphone using these teleprompter apps for iPad or iPhone. Numerous applications exist in the market that can transform your iPhone or iPad into a helpful teleprompter. Top 10 Teleprompter Apps For iPhone & iPad. Apple Pages 2. Apple Pages. So let’s check them out!

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The Era Of Exponential Marketing

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Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. MediaPost had a news item yesterday titled, iPad Sales Are Driving Massive Tablet Growth. Marketing needs to become an exponential business. Linear growth. million and 66.2%

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Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Usage of health and fitness apps has grown exponentially since 2013.

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The Interoperability Of Things (And Brands)

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Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Now, take someone with no computer literacy and give them an iPad. iPads don't even have instruction manuals. Think about the luxury goods or culture-based fashion brands.

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