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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

Fashion 52
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5 Types of TikTok Content Brands Can Dominate

Ignite Social Media

So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. One thing’s for sure, it’s not by participating in dance challenges.

Types 171
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The Persistence Of Brands

Twist Image

"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. There's this thought that human beings are becoming less and less concerned, interested and caring about brands. People confuse the power of a brand with the value of a brand. Brands are more important than ever.

Brands 63
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Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

Video 183
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The Interoperability Of Things (And Brands)

Twist Image

Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. By comparison, Apple sold 3.3 If your brand is new.

API 40
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Are Brands Ready For The Instagram Economy?

Twist Image

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

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14 best shopping apps of 2022

Sprout Social

Shopping apps for clothes have made it easier for shoppers to purchase fashionable apparel, shoes, bags and accessories from the comfort of their homes. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. Shopping apps for clothes.

Retail 127