Apple Brand Monitoring Google Mobile 
Firebelly
OCTOBER 22, 2009
Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Many of the videos, especiallyon Youtube , aren’t marketing a product or brand;they’re just for fun. Case in point: Apple vs. T-Mobile. Much of this brand has been established through video.
Firebelly
OCTOBER 21, 2009
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The Way of the Web
MARCH 3, 2012
Those are brand assets. What builds a brand is making stuff available, seeing how people respond and then building on it. Google didn’t define itself as a search engine, it set out to index the world’s information. And in a challenging market for all broadcasters, it seems like they’re doing better than ever.
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