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Why Product Marketing Should Own Twitter

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Makes sense.

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Winning Workflows to Enhance Your Content Marketing 

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. Or subscribe on Spotify , Apple Podcasts , or YouTube

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. No acknowledgment.

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Social Media’s Response to Apple vs. The FBI

Convince & Convert

Time to pull out your best mid-century look and book a flight with Virgin America. ” Tech: Apple vs. the FBI. Earlier this week, Apple shared that a federal court ordered the company to help the F.B.I. Stay tuned, as we continue to monitor the case and provide regular updates on both Twitter and our blog!

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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Twitter’s co-founder Biz Stone to pen book.

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How the New Twitter Moments Change News Discovery

Convince & Convert

#SeeTheMomentWhen Twitter Got a New CEO. Twitter’s board of directors began the search back in June, after former chief executive, Dick Costello, stepped down. With Dorsey now running Twitter on a permanent basis, there has been some discussion about leaving his other company, payments behemoth Square , behind.

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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

His newest book, Newsjacking , released today, is no exception. it is being released in almost real-time in e-book format only (for Kindle, iPad and soon, Nook and Sony) and 2. I read about the book release on his blog. That sounds like a real-time book to me. DW: I’m reading your new book on my iPad.

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