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Direct Marketing Observations

Apple

Books

What Was Your Enchanted Moment?

Direct Marketing Observations

MARCH 10, 2011

Back in 2005 I sent former Apple Evangelist, Guy Kawasaki, an email; and to be honest, I didn’t really expect a response. At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. Now the book Enchantment : It took 2 flights to finish it.

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On Dependence of 3rd Party Platforms and Leaving the Grid

Direct Marketing Observations

AUGUST 25, 2011

What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? They wrote a book, they V-logged, they tweeted over 15,000 times, they created an active Facebook page, and then all of a sudden. We use Twitter to let people know what we’re doing right now.

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Direct Marketing Observations

What Was Your Enchanted Moment?

On Dependence of 3rd Party Platforms and Leaving the Grid

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