Why Do Customers Tattoo Themselves with the Brands They Love?
Bill Hartzer
APRIL 27, 2010
Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. The tattoo is a permanent badge with special meaning. The brand becomes associated with specific ideals, as Apple has become inextricably linked to creativity, beauty, and expression.
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