Waxing UnLyrical

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. And recently Apple has been striking out. For example, it costs only $14 to buy $1 of profits from Apple.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. Apple News. run Apple’s iOS, and Apple has made some pretty shrewd decisions to leverage the operating system to advance their Music Store and App Store.

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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Last week I had to take my MacBook Pro in to the Apple store. After I left the Apple store, I walked across to a different part of the mall, to a little wine and beer store in anticipation of that evening’s wine o’clock. Neither did most of the Apple staff I encountered that day, as I noted earlier. Boredom happens.

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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

While I don’t think comparing Google and Facebook’s IPOs is an apples-to-apples scenario, it is worth pointing out that Google was a much stronger company than Facebook at similar points before their respective IPO’s. Google is much more like Apple, Facebook is more like Yahoo!).

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Getting Back on the Right Path

Waxing UnLyrical

Apple needs to change this. They took full responsibility, completely deleted all of the user information on their servers, changed the option to upload this data to opt-in and already submitted an updated version of their application to Apple. Once again, the Internet did what the Internet does best.

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Monday Roundup: Women Leaders in PR

Waxing UnLyrical

Crisis Communications Lessons from the FBI and Apple. Why: “It boils down to transparency, and in this instance, Apple is making the right moves with the rare open letter from Tim Cook, and the multiple calls with journalist,” writes Gini Dietrich as she reveals “a few takeaways you can apply to your crisis model.”

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Clearly UnConfidential: A Conversation With Zoe Fox

Waxing UnLyrical

What do you get when said student lands on her feet in the Big Apple, and decides to pursue a career at the intersection of new media and social good? What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience?