Direct Marketing Observations

APRIL 26, 2010

That proof comes in comparing what they already know and are familiar with and in a way that they understand like reports and measurements that can compare traditional apples with digital apples (apples to apples). If you measure traditional marketing with reach (ie.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

AUGUST 25, 2011

What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? We use Twitter to let people know what we’re doing right now. Without technology, how would we connect with people? The phone, the written word via snail mail, and or lo and behold… face to face?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

JULY 20, 2011

So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in network, the better. Google Sidewiki , Google Wave , Google Buzz and in each case, the premise was clear but the execution not so.

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

JUNE 19, 2012

Dell in so many words has admitted it and Microsoft with its rollout of its own tablet to compete directly with Apple has validated it. They are experiencing it first hand. If you haven’t noticed, the desktop is dead. We love portability.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

JUNE 17, 2010

I know, apples and oranges right? Multiple sources have confirmed to me that Major League Baseball is cracking down on Twitter usage, ordering MLB.com writers to cease tweeting about all non-baseball topics and scolding players for their Twitter usage in general.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

MARCH 10, 2011

Back in 2005 I sent former Apple Evangelist, Guy Kawasaki, an email; and to be honest, I didn’t really expect a response. It looked pretty bad but there was something to be said about doing it without the aid of templates and the myriad of tools and programs available today.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

SEPTEMBER 8, 2010

Apple -Apple continues to set the standard on how we “should&# and do consume our media, though don’t be amazed at their seemingly disinterest in applying branded social tools and functionality to their devices, just be patient. They may be Apple, but they aren’t stupid! Does it have a shelf life though?

Social Media 180

Social Media Smart Phone Apple Video 180