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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

This is helpful for brands with in-person retail locations or selling area-specific products. For apparel and makeup brands especially, showcasing influencers from diverse backgrounds and with different skin tones and body types is a great way to show off unique summer looks to inspire social users. Showcase Diverse Summer Looks.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Apparel, Athletic Shoes (combined) 81. Specialty Retail Stores 79. Internet Retail 78. Internet Travel 77. Automobiles & Light Vehicles 81. Life Insurance 81. Department & Discount Stores 80. Airlines 80. Internet Brokerage 80. Health & Personal Care Stores 79. Personal Computers 79. Supermarkets 79.

Sites 177
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Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

For e-mail engagement, the lodging and travel sector leads the way with a 56.7% General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). unique open rate. Computer, Hardware, and Telecom leads in the Click-to-Open category at a rate of 39.2%. open rates.

Apparel 70
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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

Kimpton’s message is one of a feeling of respite when traveling and in the “home”. ” Pride-themed products may explode in popularity during June, but for activewear retailer K-Deer, pride isn’t just a marketable season. Morphe’s message is about highlighting beauty regardless of how you self-identify. Kimpton Hotels.

Brands 61
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Under Armour. Carnival Cruises. Carnival is taking the cruise experience to the next level.

UGC 59
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Some Perspectives on Pinterest

Social Media Marketing

With Pinterest, because the mobile versions are just as simple as the web version - and because they're based on image sharing (again, see above), it's more likely that we'll see more retail driven activity. So that's my current view on some of the things happening with Pinterest. What do you think? Are you there yet?

Apparel 167
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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).