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How companies use video content on social media

Visually SM

Of course, you can always post the URL to any old video that you already published. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram.

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The key to Victoria’s Secret social media success

Unmetric

But the itch remains, more so than ever, to get their hands on the latest brand apparel. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. The brand published 2,266 posts in the period and promoted more than 87% of them. Victoria’s Secret enjoyed a 17.9%

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5 Brands Successfully Using IGTV

Ignite Social Media

They began to create time-lapse try-on videos so that their 230,000+ followers could see how to create cute looks with their apparel and accessories. Additionally, Altar’d State uses their buying team’s knowledge of products to develop content related to the seasons and latest trends.

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How To Forecast Creative Needs for Ecommerce

Pixlee

The conference came and went, but the need for both elements continues to skyrocket in the ecommerce world; apparel brand HYLETE consistently creates opportunities for commerce via social content like this customer post from a Pixlee TurnTo-powered gallery of UGC. Invest in Community-Driven Marketing. Engagement rate with ads.

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How to Build Community Without the Metaverse

Pixlee

Apparel brand HYLETE practices community-building in its email newsletters, showcasing a Pixlee TurnTo-powered gallery of UGC for viewers to explore in each email. Showcasing community on your ecommerce website can be done efficiently and beautifully by using a CRM platform like Pixlee TurnTo to collect and publish community content.

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Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. The top click-through rates for e-mail marketing are for the Hobbies, Media and Publishing, and Photo and Video tied with Home and Garden industries (5.7%, 4.8%, and 4.2%, respectively). unique open rate. open rates.

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How 5 Social Media Managers Protect Their Mental Health

Later

With Later, you can plan your social posts and set them to auto-publish in advance — so offline really means offline. Stephanie Veiga is the social media maven behind Knixwear , a brand revolutionizing the intimate apparel industry. . Sign up today, for free! View this post on Instagram.