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How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman

Sprout Social

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. In an increasingly crowded ecommerce market, this success is exceptional. When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We Set a new standard.

Brands 136
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The key to Victoria’s Secret social media success

Unmetric

But the itch remains, more so than ever, to get their hands on the latest brand apparel. This photo/video network has proven to be a great platform for brands to market their products. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Influencer marketing.

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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Sentiment surrounding the games remained steady at 43% positive and 23% negative (34% neutral), before swinging sharply to negative on July 8, the day it was announced spectators would not be allowed. Using Sprout Social’s Advanced Listening , we analyzed over 4.4 An opening ceremony filled with mixed emotions.

Brands 133
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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters.

UGC 52
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How to Transform Your Customers into Brand Advocates

Pixlee

Although paid partnerships are common with ambassador programs or influencer marketing , brand advocates that arise from your customer community often do this on your behalf and free of charge. Embrace User-Generated Content (UGC) Marketing. Here are our top ten ways to transform customers into brand advocates: 1.

Brands 52
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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

Hashtag 122
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?