One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers
Sprout Social
OCTOBER 5, 2021
As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Note to self… my next outdoor gear/apparel purchase must be from Patagonia. Add that to growing the list of reasons social media marketers can’t operate in a silo. A lot learn from her.
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