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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Note to self… my next outdoor gear/apparel purchase must be from Patagonia. Add that to growing the list of reasons social media marketers can’t operate in a silo. A lot learn from her.

Brands 108
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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

Hashtag 120
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ).

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Some Perspectives on Pinterest

Social Media Marketing

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each.

Apparel 167
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site.

Startup 109
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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

Gymshark’s marketing strategy is one of the key reasons for its rapid success. The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game.

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Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

Maybe Reddit? Beyond those sites are some other familiar names: Twitter and Reddit, which have over 300 million users. The music streaming service has been around since 2008, and it’s been a hidden treasure for marketers for several years now thanks to its deep audience insights. Maybe YouTube? The results have been fascinating.