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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.

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A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Add all hashtags to follow.

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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags. This makes hashtags an influential resource to turbocharge a brand’s marketing efforts.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

The apparel brand offers a vintage Y2K collection and an affiliate program. The campaign was a massive success, earning over 245 million views for the #Abercrombie hashtag and 45 million for #AbercrombieHaul. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. FindItWithNike hashtag was trending in the UK, and the campaign reached over 13 million people.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. He had bloggers perform a new social media challenge and share it with a branded hashtag.

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