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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Think of a brand collaboration as a group project. Like the campaign, his content is often star-studded with some of the biggest names in the entertainment and sports industry. He also recently launched his sports agency, 4Lifers. How do brand collaborations work?

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business emails they receive. In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods.

Tips 216
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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

(Like Instagram users, Pinterest users love neat and tidy images and corresponding color groupings.). Clothing and Apparel. Sporting Goods. Top boards on Pinterest. Art, Art Supplies, and Hobbies. Flowers, Food, Drinks, and Gifts. Home, Garden, Pool/Spa. Health and Beauty. Entertainment. Jewelry, Handbags, and Accessories.

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Top 10 Public Relations Blunders for 2012

Bill Hartzer

Komen for the Cure announced its decision to end its longtime partnership with Planned Parenthood, the nation’s leading breast cancer charity was widely criticized, particularly via social media, with many alleging that funding was cut due to pressure from anti-abortion groups and anti-abortion sentiment in the Komen executive ranks.

Insurance 161
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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods.

Tips 178
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135 Facebook Caption Ideas + Free Caption Generator

Hootsuite

If you’re trying to infuse a little silliness into your Facebook captions, keep both your brand voice and your audience in mind: what’s appropriate for this particular group, from this particular business? When you’re crafting your Facebook captions, consider the interests and perspectives of your unique group of followers.