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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

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7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Host an event or workshop.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.   The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself. They even closed their stores and sent their employees home.

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How Fashion Brands Can Use TikTok

Pixlee

Many social media managers are beginning to understand how TikTok works. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

You want to plan your sales campaigns around the ecommerce holidays and shopping events, sticking to specific dates will help you create a backbone for your calendar. . Why you should include UGC in your social media calendar. For example, a social media contest is a great way to bring in a substantial amount of UGC quickly.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. When Sam worked with a blogger network to promote a major fitness blogging event, he was able to activate 150 bloggers during a four-week social media challenge.

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