The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. A recent inspirational poster featuring Lindsey Vonn received nearly 3,000 likes in less than one week. — Under Armour Women: youtu.be/4yUkong5zZg

Campaign 180

Campaign Apparel Social Media Posterous 180

Keyhole.co

OCTOBER 26, 2023

Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences. Dabbling in diverse content formats Chanel’s content strategy tends to leverage video marketing and advertising.

Fashion 52

Fashion Platform Engagement Social Media 52

Social Media Marketing

FEBRUARY 25, 2012

This is not to be underestimated, as user experience across the web is changing to accommodate custom content delivery - busy people what only what's relevant to them. Thomas Hawk has an excellent perspective on Pinterest for photographers and artists , focusing on the need to share rather than hoard content.

Apparel 167

Apparel comScore Delicious Posterous 167

Hootsuite

FEBRUARY 12, 2020

This can include apparel sizes, order preferences, or other details that may be useful to have on hand for future chats. Within the first 24-hour window, businesses can send unlimited messages, including promotional content. Add these codes to print materials, your website, emails, posters, etc.

Facebook 145

Facebook HootSuite Badge Survey 145

ProBlogger

DECEMBER 30, 2011

In the aforementioned interview, Maria said that “curation is all about pattern-recognition, seeing how various and diverse pieces of content fit together under the same taste umbrella or along the same narrative path, so the guiding principle has to be the sole storyteller with a strong point of view.” I love his blog.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Unmetric

SEPTEMBER 10, 2019

PlayStation uses Twitter to promote their games through trailers, promotional posters, and gameplay footage. Similar to PlayStation, the brand also uses Twitter to promote its games through trailers and promotional posters. Samsung’s success on Twitter is a reflection of its highly engaging content. Pinball with swords?

Brands 123

Brands Twitter Fashion Ensembli 123

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. Netflix – 60 million followers.

Brands 96

Brands Facebook Campaign Sports 96