Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Here are some examples: To nurture an online community. For instance, SEO could be a core content pillar if you run a digital marketing agency.

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Pixlee

JULY 23, 2019

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. Samantha Brown. Dustin Tyler. Whitney Powell.

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Fashion Influencer Authentication Apparel 64

Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Note to self… my next outdoor gear/apparel purchase must be from Patagonia. Add that to growing the list of reasons social media marketers can’t operate in a silo. A lot learn from her.

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Brands Marketing Apparel Issues 110

Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term.

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Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Invest in Community-Driven Marketing.

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Pixlee

AUGUST 9, 2021

It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. Use a UGC and Influencer Marketing Platform . HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. .

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign.

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. How to Get the Most Out of Ambassador Marketing .

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. How to Get the Most Out of Ambassador Marketing .

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Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . Wondering how to bring your business’s in-store experience online? brick-and-mortar stores) to digital offerings (i.e

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Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Products presented by visual influencers perform significantly better than others, especially apparel (6.4x

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Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

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Products Team Focus Group Collaboration 91

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Brands are defined more by their community than by who they say they are. Technology.

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Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Share tons of value-driven content, consistently Once you understand your ideal audience profoundly, use demand generation tactics to nurture top-of-the-funnel marketing leads. Enter: Lead-Generation Marketing.

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Pixlee

APRIL 11, 2022

As digital marketing and online shopping once skyrocketed in popularity, it’s no jump to expect similar trends from the brands in the metaverse. The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social Media and Social Proof.

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Unmetric

OCTOBER 13, 2019

But the itch remains, more so than ever, to get their hands on the latest brand apparel. This photo/video network has proven to be a great platform for brands to market their products. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Influencer marketing.

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Pixlee

JANUARY 18, 2022

Although paid partnerships are common with ambassador programs or influencer marketing , brand advocates that arise from your customer community often do this on your behalf and free of charge. It is an ongoing effort in building customer loyalty that requires consistent input and community-driven strategies. .

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Pixlee

SEPTEMBER 21, 2020

Inclusivity needs to be not only a goal in marketing but a priority. . UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park.

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UGC Brands Apparel Content 56

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. Collaborations with Prominent Influencers and Brands. User-Generated Content.

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Keyhole.co

OCTOBER 26, 2023

Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Here are some features of Chanel’s marketing strategy: 1. Dabbling in diverse content formats Chanel’s content strategy tends to leverage video marketing and advertising.

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Pixlee

JUNE 14, 2021

Many Instagram influencers felt as though their engagement and impressions were dwindling. Ask these individuals if they want to join a community where they get access to exclusive content and engage with people who have similar interests. This simple ask goes a long way in creating community, and the user even replies “honored!”.

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Pixlee

APRIL 15, 2020

TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Before and After Videos with Influencers or Customers.

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Fashion Brands Apparel Authentication 59

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Use Instagram Stories to do research and interact with your community. Bring your offline and online communities together. Company retreats.

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Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Why Invest in TikTok Marketing. Jolyn clothing’s team nails hashtag challenges by participating in trends like the viral “Blinding Lights” dance while featuring their apparel. billion in 2021.

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Strategy Brands UGC Apparel 86

Pixlee

DECEMBER 20, 2021

And while there’s no denying the impact influencer marketing has already had on ecommerce , there’s still much to be debated about what the future holds. . As the count grows and the industry itself accumulates more value, influencer marketing will continue to eat away at more traditional marketing efforts. .

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Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle.

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Pixlee

JUNE 17, 2020

Digital-first marketing has been vital to brand growth for decades. Brands must be able to communicate with their customers in a tactful and agile way. Agile business practices have become a hallmark of modern marketing organizations. Next-Level Digital Communities. With almost 4.57 Specifically, agility in content.

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Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. With a growing user base and consistent trends brands can capitalize on, this app is already a hot topic for marketing in a variety of industries.

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.

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UGC Brands Apparel Content 59

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters.

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Sprout Social

AUGUST 12, 2020

It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. Sure, it’s the largest and most profitable athletic footwear and apparel company in the world. But success in the market doesn’t always translate to success on social. So what’s their secret? Memorable.

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Pixlee

JUNE 8, 2021

If all you did this year was helping the local community to raise funds for the elephant orphanage in Sri Lanka, don’t shy away from posting about it. It can also be that you’ve renounced print marketing and have switched to digital marketing. . Partner with Businesses and Influencers Sharing Your Eco-Friendly Values.

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Convince & Convert

MAY 30, 2013

This is especially strategic for fashion and beauty brands, as customers can see things like apparel and makeup on real people versus models, allowing them to judge things like fit and learn styling tips. Coach Admires The View From Above is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. Relationships With Other Businesses & Social Influencers. Distinctive Branding.

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Apparel Marketing Hashtag UGC 42

Pixlee

MAY 2, 2017

In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. Relationships With Other Businesses & Social Influencers. Distinctive Branding.

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Apparel Marketing Hashtag UGC 40

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. The biggest retail dates of the year are just around the corner.

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