Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media
The Realtime Report
SEPTEMBER 5, 2012
Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. VH1 and Nickelodeon.
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