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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. VH1 and Nickelodeon.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. million Twitter: 4.38 million Adidas Originals on Twitter: 4.1

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Pinterest, Twitter, and Facebook similarly feature positive #JustDoIt posts. The sports apparel brand can also leverage these photos directly on social media platforms.

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The key to Victoria’s Secret social media success

Unmetric

But the itch remains, more so than ever, to get their hands on the latest brand apparel. Victoria’s Secret is one of the most followed brands across all major social media networks such as Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. Sign up for a demo. Overall social media strategy. Here’s what we found out.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

An effective email campaign can be used to power a firm’s online review strategy. In fact, organizations personalizing their emails generated 17 percent more revenue from their campaign compared to marketers who did not. Email list segmentation will help you introduce a targeted campaign to gain insightful customer reviews.

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Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

How many ‘animals’ do you follow on Twitter? In the case of the elephants, each ‘tweeting’ elephant is named and shows his or her own “distinct personality” on Twitter, corresponding to each animal’s real-life behaviors. In Australia, similar technology is used for a very different purpose.

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