Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. Tap Into Influencer Content. Feature User-Generated Content (UGC). The options are endless.

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Social Media Strategies Summit

JANUARY 5, 2022

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. Collaborate with Influencers. Here are some ideas: Start a hashtag campaign.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. million Their football-specific and apparel accounts also have millions of followers.

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Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

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Sprout Social

OCTOBER 16, 2023

Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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Pixlee

AUGUST 9, 2021

Use a UGC and Influencer Marketing Platform . HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join. This is where direct uploaders can come in handy.

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Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. For example, two of the largest emerging trends at Shoptalk 2022 were authenticity in creative content, through user-generated content (UGC) and micro-influencers, and social commerce.

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Unmetric

OCTOBER 13, 2019

But the itch remains, more so than ever, to get their hands on the latest brand apparel. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. This post below featuring body positive campaigner Ali Tate Cutler has over 600K likes. Influencer marketing.

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Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Keyhole.co

OCTOBER 26, 2023

This works across all their campaigns, initiatives, and outreach programs. Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. However, they also go beyond video campaigns. Take their Chanel Connects campaign, for instance.

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Convince & Convert

DECEMBER 16, 2014

They also know when to implement a campaign approach to scale different products and messaging. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Blogger networks can help brands or campaigns achieve “the network effect.”.

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Pixlee

MARCH 24, 2021

This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term. HYLETE shares a community post from an Instagram user participating in a TikTok-inspired flexibility challenge while rocking HYLETE apparel.

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Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls. Run Engaging Influencer Marketing Campaigns.

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Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. The Shutterfly Collective Shutterfly, an online retailer specializing in personalized products, launched The Shutterfly Collective, a limited collection designed by influencers in July 2022.

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Hootsuite

NOVEMBER 14, 2022

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. The OG method: Becoming an influencer. As for what to charge, that’s up to you, but check out these influencer earnings benchmarks for inspiration.

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Pixlee

APRIL 15, 2020

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Before and After Videos with Influencers or Customers. Fashion brands are uniquely poised to take advantage of this with influencers and user-generated content. Step-By-Step or Training Video.

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Pixlee

SEPTEMBER 21, 2020

Guess’s #InMyDenim TikTok Campaign. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. From there, individuals were encouraged to post videos of themselves in their Guess apparel, a strategy aimed at representing all skin, hair, and body types. .

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Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media.

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Sprout Social

MAY 11, 2021

If we search “ vegan haircare ” via Instagram, we’re met with a combination of consumer, influencer and brand accounts. For example, posts that are part of an influencer campaign are going to require more refining than a meme or a morning greeting to your followers. See you on April 7, 7PM PDT. — R ?

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Pixlee

JULY 14, 2021

The stats also back it up; 41% of consumers only need to see between 1 and 4 UGC reviews in order to be influenced to purchase, and 84% of consumers say they trust peer recommendations above all other sources of advertising. A successful UGC campaign starts with customer engagement.

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Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

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Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

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Unmetric

AUGUST 2, 2019

The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. Louis Vuitton – 33 million followers.

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Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Sure, it’s the largest and most profitable athletic footwear and apparel company in the world. Partner with influencers. No brand understands the power of influencers like Nike. JustDoIt [link].

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Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle.

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Convince & Convert

MAY 30, 2013

Over the past 8 weeks, the campaign has generated 629 uses of the #coachfromabove on Instagram alone , including those from Coach. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. Do the math and that’s an average of 78 per week, not including the photos submitted via Twitter.

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Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

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The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. Methodology.

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Pixlee

DECEMBER 20, 2021

And while there’s no denying the impact influencer marketing has already had on ecommerce , there’s still much to be debated about what the future holds. . As the count grows and the industry itself accumulates more value, influencer marketing will continue to eat away at more traditional marketing efforts. .

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Pixlee

OCTOBER 16, 2020

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Influencer marketing.

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Pixlee

MAY 3, 2021

Though yoga apparel brand KiraGrace isn’t verified on Instagram, the brand maintains a strong following by resharing UGC from passionate customers. Collaborations with Prominent Influencers and Brands. Check out our guides to learn more about starting a micro influencer or ambassador campaign. Social Media Contests.

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Keyhole.co

MAY 9, 2023

An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. Build strong partnerships: Partner with niche influencers to reach a vast audience. Besides, you can partner with niche-specific influencers for promotion. for the contest promotion.

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Keyhole.co

MARCH 21, 2023

Alphalete uses this strategy to promote its 8th Birthday Sale on Instagram and generate hype for up to 80% off fitness apparel. You can also lock arms with influencers and affiliate marketers to run contests or announce your promo to generate a greater buzz. What is the best social media platform for my business?

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Idaconcpts

SEPTEMBER 19, 2013

Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel. No doubt, the items listed, above, will turn heads and pull them into your branded message.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Nike is well known for its ground-breaking campaigns that offer poignant social commentary.

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Pixlee

JUNE 17, 2020

This is best aligned with user-generated content, where branding is in the hands of the most agile of creators: influencers, customers, and even store employees. By working with influencers , brands can respond to changing customer demands almost immediately and test new ideas with a nearly instantaneous feedback loop. .

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