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Strategic brand collaborations: Finding successful partnerships

Sprout Social

And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. Influencer marketing campaigns are common brand collaborations.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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5 TikTok Campaigns You Need to Try in 2022

Pixlee

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. The post 5 TikTok Campaigns You Need to Try in 2022 appeared first on The Pixlee Blog.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. Here are some ideas: Start a hashtag campaign. Image via Instagram.

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How To Forecast Creative Needs for Ecommerce

Pixlee

Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around. The more community content you garner, the more you’ll have to choose from for future campaigns. NAVY Hair Care uses Pixlee TurnTo Checkout Comments to understand why customers purchased specific products.

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Co-creation: Why creators should be part of your product development team

Sprout Social

Tabitha Brown for Target features apparel, home goods, office supplies, food, pet items and kitchenware. Which campaigns were most successful? Creators themselves are steeped in the opinions of their audience, which can help you eliminate some of the cost and time-intensive aspects of your product development process.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Not all content is created equal.

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