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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Brand collaborations, especially co-marketing , are a win-win for your brand reputation. It’s a strategy that leverages each company’s reputation and customer base to introduce its brand to a new audience, driving additional revenue and awareness. For example, e.l.f. and Dunkin’ dropped a donut-inspired makeup line last year.

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Co-creation: Why creators should be part of your product development team

Sprout Social

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Tabitha Brown for Target features apparel, home goods, office supplies, food, pet items and kitchenware.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social. movies, songs, etc.)

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. It’s a person who loves your brand and is ready to promote it to their network on social media, websites, and in everyday life, because they value your products or services.

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. It’s a person who loves your brand and is ready to promote it to their network on social media, websites, and in everyday life, because they value your products or services.

UGC 52
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Review Email Template: How to Effectively Ask for Reviews

Pixlee

Some of them could be young and social media savvy while others may have found you on Google. This type of review email template leads to more satisfied customers and fewer product returns, which means a better reputation and more revenue for your business. . Getting reviews from them should be your top priority. Thank you.

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Complete Your 2021 Email Audit In 4 Easy Steps Now

Pixlee

You may also evaluate your IP reputation using a complaint rate and any possible blacklisting. By embedding social proof directly within the email, viewers don’t have to search for authentic content that helps them imagine their experience with your products. 4 Prepare An Improvisation Plan For Your Email Marketing Strategy.