It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. MORE >>

Conferences and events Social media tools and technology data social media analytics SocialFlow SXSW Twitter API Twitter measurementTweet At SXSW 2012 Gilad Lotan from SocialFlow spoke about the “ math that matters ”. Gilad’s R&D team spend a huge amount of time looking at data provided by the Twitter firehose and the bit.ly stream, using this information they are able to gain valuable insight into how Twitter users interact, and so predict the potential virality of certain content. The team at SocialFlow applied this analysis to their own tweets. The Tweet This! MORE >>

Last week, after we looked at the tools for online listening , I promised I would follow it up with tools to use in assessing the conversation. There are four tools you can use to begin to understand your audience’s online preferences. Fliptop is a tool that will let you upload email contacts from your computer, an email marketing platform, social media, or Salesforce. Qwerly is a little more sophisticated and should be used by someone who understands APIs and how to insert a key into your Web properties. Promise kept! Some are free and some are paid. MORE >>

How do you do it and what tools are available to you? Well the good news (and bad news) is that there are many tools and different approaches. If you are going down this route, you probably should also be looking at lots of tools that are in the spirit of how Marshall attacked the problem.  If you want to include scanning across sites that don’t naturally produce feeds, then you should look at RSS Feed Creation tools such as: Dapper. Blogbridge – great tool that aggregates RSS sources and outputs to RSS, and other types. Other Tools. Aggregation. video? MORE >>

Microsoft has announced that starting August 1st they will charge for the use of Bing’s API. This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. Many of them use free SEO tools because they can’t afford the more expensive ones. If your free SEO tool stops working after August 1st, you’ll know why. There are a lot of free tools and toolbars that use Bing as the primary search engine. Will they continue to use Bing if they have to pay for the API? MORE >>