Blizzard Entertainment Facebook Live API Integration Goes Live
AUGUST 26, 2016
The social network and the game developer announced in June that Blizzard would integrate Facebook Login and the Facebook Live application-programming interface into its games, with the Facebook Live API allowing Blizzard’s players to stream gameplay directly to their Facebook Timelines. Facebook Gaming Américas APIs Application-Programming Interfaces Australia blizzard entertainment Developers Facebook Live Facebook Live API Facebook login Live Videos Livestreaming Mac New Zealand PC southeast asia VideosMac support for Blizzard Streaming is coming soon.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Seamlessly integrate alongside existing Gnip APIs. At Twitter, everything we do is oriented around our users, and the Audience API is no different. Protect user privacy.
“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”
NOVEMBER 2, 2016
How Our Big Data Platform and Social Analytics API Work Download. For a lot of people, API has slipped into that crack. At the highest level, an API is an outline on how things work with some software or data. It’s also an important caveat to our definition: API’s can be A LOT of things having to do with computers. Be specific when you’re talking about “API’s.”
Facebook Graph API v2.8: Updates to Instant Articles, Offers and More
OCTOBER 6, 2016
Facebook announced the release of Graph API v2.8, The social network said in a blog post that Graph API v2.8 will allow publishers to separate Instant Articles placement from Facebook Audience Network and enable or disable ad display. Product manager Alyssa Levitz detailed some of the other updates included in Graph API v2.8 in the blog post: We’re adding two new common Open Graph action types for games and books: games.plays and books.rates. Starting today, these are available to developers in all API versions. API upgrade tool.
What’s New in Facebook Graph API v2.7?
JULY 15, 2016
Continuous Facebook Live videos and audience restrictions on Facebook Live videos, which were added to the Facebook Live application-programming interface in May , will be added to the social network’s Graph API. Software engineer Steven Elia introduced Graph API v2.7, which will be released this fall, in a blog post , saying that in addition to the Facebook Live features, the updated API also includes improved page insights, more ad placement options and a new daily ad budget format. For example, if your daily budget is $10, you may be charged up to $12.50.
Facebook Live Goes Full-Screen, Adds Video-Only Mode, Extends Sessions to Four Hours
JULY 20, 2016
The social network said in an email to SocialTimes that landscape full-screen broadcasting on Android will launch later this summer, and also detailed two new features: a video-only mode and longer broadcasts. Facebook also announced that Facebook Live sessions via both its flagship applications and the Facebook Live API can now run up to four hours.
What a Social API Does (And How It Makes Your Life Easier)
SEPTEMBER 7, 2016
Awesome Things That a Social API Enables Download. Telling someone I work with APIs complicates the “What do you do?” APIs are critical to making your job possible, but making sense of them, especially when it comes to social, is never easy. Many access lack access to structured social data, making simple visualizations, like this one in Tableau, challenging.
How Instagram Restored My Faith in Social Networking
DECEMBER 7, 2011
If you have not played with runaway hit mobile social network Instagram , you should. Yes, it’s become known as a utility for iPhone users to send pictures to Facebook and Twitter, but make no bones about it, Instagram is its own social network, and a very enjoyable one, too. Gone from the mix is the usual social media punditry and sword fighting.
As Twitter Locks Out Developers, a New Site Welcomes Them
SEPTEMBER 26, 2012
It was the first social network I used to really engage and connect with people and it’ll always be my first love. Without the social network, I would have never met some of these people and the idea makes me very sad. I’ve always contended Twitter wouldn’t last forever. Earlier this year, they closed their API. As they should. IFTTT. So What?
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone. The store locator shows a map of all the locations a business has nearby.
Twitter Introduces Emoji Targeting
JUNE 15, 2016
Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. Advertising/Marketing Twitter 4C Ad Targeting AdParlor Ads API Ads Application-Programming Interface Amobee Brand Intelligence APIs Application-Programming Interfaces Emoji Emoji Targeting HYFN Neil Shah Perion SocialCode Targeted Ads Twitter Official PartnersEmojis are everywhere, and brands advertising on Twitter can now use them to target their campaigns.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. The app events export API allows you to debug events and analyze your analytics data offline, allowing you access up to the last 30 days’ worth of your events. With more than 1.5 Push Notifications in Facebook Analytics for Apps.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Marketers: What do you think?
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
Chat bots for Messenger debuted as part of the social network’s introduction of Messenger Platform at F8 in April , and Sridharan Ramanathan said in a blog post that more than 34,000 bots have been created for the messaging application since then. For bots associated with multiple pages, you’ll be able to filter results at the page-level to view analytics for a specific page.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub. Advertisers can now share their Canvases with stakeholders to simplify the review process. That’s why we’re launching the Creative Hub.
Twitter Adds Quick Replies, Welcome Messages to DMs From Brands
NOVEMBER 1, 2016
Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Sprout Social. The developer APIs (application-programming interfaces) that power these features are currently in private beta. Audiense. Conversable. Conversocial. Dexter. Hobbynote. Lithium Technologies. Massively. Promixa.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. Image courtesy of Ingvar Bjork/ Shutterstock.
No More Media Buying Specialty for Facebook Marketing Partners
NOVEMBER 22, 2016
Brand Networks. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. As always, our focus is to drive marketer outcomes through people-based marketing , and we believe that we can best achieve this by focusing the program on partners building on our API (application-programming interface). Adaptly. AdParlor. Ampush. iProspect. Kenshoo. MediaVest. SocialCode.
Facebook Gameroom Added as Unity Editor Build Target
NOVEMBER 2, 2016
Facebook Gameroom allows users to play web, ported mobile and Gameroom-native games in an app outside of the social network’s environment, and it is available to users with Windows 7 and up. Facebook Games Arcade is now Facebook Gameroom , and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies. early next year.
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
More details from the social network are included below. And the social network detailed several changes aimed at clarifying its metrics and making them easier to understand: More descriptive names: We’ll make updates now and in the coming months to ensure that our metrics are clearly named (e.g. We’ll announce more details in the coming weeks. percent.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
API Widget Economy: Social Media Business Podcast
NOVEMBER 3, 2009
Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Web 3.0 is “little bits everywhere – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed. An overview of social media monetization revenues. Ebay API. Amazon API.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in social networking and/or social media channels?
Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14
OCTOBER 21, 2016
The social network announced in a Facebook for Business post that a bug affected Page Insights during that time period, and that bug has since been corrected: We wanted to let page owners know of a bug that affected all pages from Oct. This also affected all post engagement-related metrics in the Pages Insights APIs (application-programming interfaces). Advertising/Marketing Facebook APIs Application-Programming Interfaces Bugs Comments Facebook for Business page administrators Page Insights Page Insights APIs Pages Reactions Shares
Facebook Updates Messenger Platform Policies, Speeds Up Review Policy
AUGUST 15, 2016
Product manager Seth Rosenberg announced in a blog post that the main updates are a 24-hour window for businesses and developers using the Send/Receive API (application-programming interface) to respond to users’ messages, as well as a test of subscription messaging for specific use cases. There is also an allowance to send one message after the 24-hour window.
PLEASE Don’t Visit My Google+ Page! Here’s Why.
JUNE 9, 2013
Most of you probably know that Google+ has been around for a couple of years now and is Google’s attempt to overcome the hideous social media experiments of Google Wave and Google Buzz. While all that sounds like the nirvana of social media networks… Google+ has had a slow start , mostly because of it’s inability to draw average users away from Facebook and Twitter.
Big Ad News at the Big 3 Social Networks | Social You Should Know
Ignite Social Media
SEPTEMBER 26, 2016
Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook Announces New Data Analysis Options for Advertisers.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights.
Shhh…Don’t Tell. You Can Still Post Your Tweets To Other Platforms
OCTOBER 6, 2012
Recently, Twitter has been behaving pretty anti-socially with their data. For a company that is engaged in the business of social media (which means sharing things), they recently restricted how developers can use their API. Needless to say, a lot of people are pretty miffed about this behavior from one of the big social media companies. Okay…here are the details.
Advisory: Google+ Begins Booting Brands
JULY 21, 2011
Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. This offering is rumored to include an open API for applications and data usage. This kind of new social network launch is unprecedented. Image by Sean MacEntee.
Twitter Eases Voter-Registration Process for Users
SEPTEMBER 27, 2016
The social network announced in a blog post that users who send direct messages to its Twitter Government @Gov account will receive automated DM responses with their state’s voter-registration deadlines and personalized links to register. Twitter added that the @Gov account will begin answering additional questions from voters, such as polling place locations and ballot information, thanks to the social network’s partnership with the Voting Information Project from Pew Research Center and the Google Civic Information API (application-programming interface).
It’s Official: Twitter Files For IPO.
SEPTEMBER 13, 2013
One of the worst-kept secrets in Social Media is coming true. Well, I don’t know, but let’s take a look at what we have to compare it to in this relatively new, wild, crazy world we call Social Media. LinkedIn is very safe, has a maturity about it, and has put its stake in the ground as THE business social networking site. IT’S OFFICIAL! TWITTER.
Facebook Exchange Shutting Down
MAY 25, 2016
Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012 , but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. And also social commentary–anyone can comment about what’s happening now and share their thoughts, and sometimes those go into conversations. We are the place for news and social commentary.
Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events
OCTOBER 12, 2016
Flight had taken place in October the past two years, but Twitter director of communications Will Stickney confirmed to Kurt Wagner of Recode that the social network shifted its focus to smaller, local events for developers. Given the diversity of things developers are building with Twitter (from MoPub , to the Ads API [application-programming interface], to Gnip , Fabric and more), having more local events will enable us to engage with our community in a much more personal way. Readers: Why do you think Twitter pulled the plug on its Flight event?
Facebook Announces More Metrics Fixes
DECEMBER 9, 2016
This will help to provide a more accurate estimate for a given target audience and to better account for audiences across multiple platforms (Facebook, Instagram and Audience Network ). Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons.
New Flickr Brings Questions about the Visual Media Era
FEBRUARY 28, 2012
New Flickr Interface image via Geeky Gadgets Flickr will unveil its much-needed new interface today, revamping one of the oldest and still prescient social networks. This significant change comes to a network that features more than 3.5 million photos uploaded everyday, and one of the most popular APIs on the Internet. Mobile Photography Reality Social Media Andrew Keen Flickr infographics Instagram jess3 media mobile Pinterest portable social network Tumblr Visual YouTubeFlickr’s new interface seeks [.].
LinkedIn is the Login of Choice for B2B sites [infographic]
FEBRUARY 15, 2011
Tweet The social networking platform LinkedIn has become the login of choice on business-to-business websites. Since its last round-up of social logins in July 2010, the login of choice for B2B sites has grown rapidly. According to ReadWriteWeb , the numbers were assessed by Gigya , which is a provider of tools for social sharing and third-party logins.
Why Marketers Should Use Native Interfaces
DECEMBER 6, 2011
The proliferation of Tweetdeck, Hootsuite, and other third party API-based clients to update social networks within the marketing space is substantial. Recently, head of Facebook’s Nonprofit effort Charles Porch confirmed with me that for maximum impact communicators should absolutely update within the social network. Image by EdgeRankChecker.com. Literally.