Facebook’s New Ad Products for Brick-and-Mortar Retailers

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions API.

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.

Store locator allows Facebook users to quickly access a map displaying the locations of a retailer’s physical store locations, as well as information including address, hours, phone number, website and estimated travel time to reach those stores.

Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores.

And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in