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The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

The Stack: The Social Business Software Suite Category Name, Short Description, Frequently Heard Vendor Names Listening and Learning: Brand monitoring: These listening and learning tools provide data to brands by filtering data via scraping and APIs then sorting by keywords. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain.

Class 33

Brand Monitoring, Social Analytics, Social Insights

This space is still evolving, and expect that the business intelligence software vendors like IBM Cognos , SAS , Qlikview , Oracle , and beyond to start acquiring data streams in the social space and coupling with their engines within the next 12-18 months. Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Not here, yet.