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The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

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The Stack: The Social Business Software Suite Category Name, Short Description, Frequently Heard Vendor Names Listening and Learning: Brand monitoring: These listening and learning tools provide data to brands by filtering data via scraping and APIs then sorting by keywords. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain.

Class 33

Brand Monitoring, Social Analytics, Social Insights

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This space is still evolving, and expect that the business intelligence software vendors like IBM Cognos , SAS , Qlikview , Oracle , and beyond to start acquiring data streams in the social space and coupling with their engines within the next 12-18 months. Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Not here, yet.