Trending Articles

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LinkedIn’s Rolling Out Company Page Messaging to All Brands

Social Media Today

LinkedIn’s making messaging available to all brands in the app.

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Could Your Next TikTok Make the World Laugh? Laugh Factory’s Epic Plan to Buy TikTok Revealed

Bill Hartzer

In an announcement that’s shaking up the worlds of comedy and social media alike, the Laugh Factory, a name synonymous with comedy gold, has just dropped a bombshell: it’s gearing up to lead a consortium of heavyweight investors in a bid to acquire none other than TikTok. Yes, you read that right—the platform where dance challenges meet lip-sync battles might soon be under new, hilariously qualified management.

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The Content Pyramid, How To Structure A Successful Blog

The Social Media Hat

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

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7 Ways to React to Google’s Helpful Content Update

SocMed Sean

Are you freaking out over Google’s Helpful Content Update? You're not alone. This article provides options for how to handle it. The post 7 Ways to React to Google’s Helpful Content Update appeared first on SocMedSean - Social Media Sean.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Should You Turn Off Ads?

Jon Loomer

It’s common for advertisers to micromanage their ads, turning off the versions that get the worst results to leverage top performers. The thought is that by forcing the algorithm to only show the best ads, you’ll be more efficient. Here’s what I think… Countering the Algorithm Meta’s delivery algorithm updates in real time to get you optimal results.

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Struggling to Reach Your Audience Organically? You’re Not Alone.

The Social Media Hat

5 Traits of Successful Creators You Can Emulate Today The post Struggling to Reach Your Audience Organically? You’re Not Alone. appeared first on The Social Media Hat.

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Florida Moves Ahead with New Laws to Restrict Teen Use of Social Media Apps

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

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How gamifying employee advocacy can boost your program’s success

Oktopost

Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. But, without your employees willing to participate, your strategy will fall at the first hurdle. No advocates, big problem. So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy.

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.

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What If You Don’t Have A Marketing Plan?

The Social Media Hat

Potential pitfalls to avoid, and risks to your business you need to know about. The post What If You Don’t Have A Marketing Plan? appeared first on The Social Media Hat.

Marketing 102
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories.

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Florida Moves Ahead With Laws To Restrict Teen Use of Social Media

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

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Everything you need to know about Messaging for Pages

Oktopost

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience.

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Should you be worried about TikTok’s future? In short, yes. Here’s why.

The Social Media Hat

US Congress Moves To Ban TikTok The post Should you be worried about TikTok’s future? In short, yes. Here’s why. appeared first on The Social Media Hat.

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#664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2

Amy Porterfield

Listen on… My checklist to help you evaluate your progress, stay on track, and reach. Hey there, my friend! I'm so excited to share with you Part 2 […] The post #664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2 appeared first on Amy Porterfield | Online Marketing Expert.

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TikTok Announces New ‘Youth Council’ to Improve its Safety Measures

Social Media Today

The Youth Council will provide TikTok management with more perspective on key concerns.

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Prove social selling success with Influenced Opportunity Reports

Oktopost

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Customer Testimonials Are Not Effective Storytelling

WebInKnow

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

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Chasing Vanity Metrics And Seeing No Results For Your Business?

The Social Media Hat

The Problem With Vanity Metrics, And What To Measure Instead The post Chasing Vanity Metrics And Seeing No Results For Your Business? appeared first on The Social Media Hat.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks we’re all familiar with were invented in 1949. Astonishingly, new brick sets made today are still compatible with the older ones. Everything LEGO creates can be ‘fit’ to everything else that’s LEGO.

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YouTube Adds Improved Audience Retention Data, Streamlined Pre-Checks

Social Media Today

New audience segment data, as well as more control over your channel display.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Key to Unlocking Your Business Potential Using Social Media

Blog2Social

Sometimes, a business has the potential it needs to succeed and excel. It has all the tools and resources it needs along with all the manpower. But it fails to take a certain step or give attention to a specific aspect of business in a way that its overall potential is wasted. The proper and […] Der Beitrag The Key to Unlocking Your Business Potential Using Social Media erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

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Simple Two Page Marketing Strategy Plan

WebInKnow

Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that.

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#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies

Amy Porterfield

Listen on… Building a business free of overwhelm with an efficient customer experience department. Today, I'm feeling grateful for running my business for the past 15 years! I've […] The post #663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies appeared first on Amy Porterfield | Online Marketing Expert.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays. So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Instagram Tests New Option to Comment on Specific Frames Within a Carousel Update

Social Media Today

This could help to drive more focused engagement in the app.

Comments 196
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Creative Social Paid Advertising Ideas for Small Business

Sociallyin Insider Blog

Diving into the world of social paid advertising as a small business comes with its own unique set of challenges and opportunities. We want you to think of this blog as your handy map through the landscape of creative ad ideas, where being a smaller player actually gives you the agility to try out bold, innovative approaches that bigger brands might shy away from.

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8 Best Midjourney Alternatives For Generating Images & Artwork

Tweaklibrary

Pictures are worth a thousand words in this digital world. The ability to quickly and easily generate high-quality images is crucial for anyone working in content creation, marketing, or social media. Despite Midjourney’s popularity, many other options provide similar or even better features for much less money. Here, we’ll look at the top 8 Midjourney alternatives you can use to generate images.

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A Comprehensive Guide to Meta Ads Targeting: 20 Resources

Jon Loomer

There is no single aspect of Meta advertising that has been impacted more during the past year than targeting. The change has been dramatic. The problem is that advertisers aren’t so quick to move with these changes. They resist, and they’re mostly determined to apply their tried and true targeting strategies from years past. In some cases, these strategies still work — or work well enough.

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Thriving amidst rising regulations in paid advertising

Oktopost

Whether you’re a TikTok addict or just a casual scroller, you may have been shocked to hear about the government’s potential ban of the beloved social media platform out of fear that it shares user data with the Chinese government. While TikTok may be the most recent focus of the government’s social media fears, its potential ban reflects broader questions about privacy issues on major social media platforms and search engines due partly to their targeted advertising capabilities.