When Google rolled out with Caffeine last year, the idea was to speed up the way that the search engine was able to index pages, particularly for use in real-time social media searches. Tim Cohn first noticed that Google was displaying the last Tweet from particular accounts in their search results. Search Engine Land then tested it and found that Google was popping up the last Tweet almost instantaneously and that the last Tweet would disappear after a certain period of time if the account wasn’t updated. Twitter googleWe just ran a test of our own (above). MORE >>

Post on Google Buzz. Conferences and events Social media tools and technology data social media analytics SocialFlow SXSW Twitter API Twitter measurementTweet At SXSW 2012 Gilad Lotan from SocialFlow spoke about the “ math that matters ”. Gilad’s R&D team spend a huge amount of time looking at data provided by the Twitter firehose and the bit.ly stream, using this information they are able to gain valuable insight into how Twitter users interact, and so predict the potential virality of certain content. The team at SocialFlow applied this analysis to their own tweets. The MORE >>

Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking business and brands to wait until it formalized its business offering. This offering is rumored to include an open API for applications and data usage. Yesterday, a confirmed report from KCET-TV in LA surfaced that Google+ community managers are enforcing the brand “no fly zone.&#. As we have seen, Google+ is now policing its network and you risk losing your entire time investment. MORE >>

A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. nice example of going further than simply creating and releasing an API has been announced by Etsy , the community of makers and sellers of all sorts of items. And knowing how to utilise and implement feeds from APIs is an increasingly important skill for a huge number of professions. Learning technology api classes data etsy internet pipes lessonsPipework by Matius Kalisky on Flickr (CC Licence). MORE >>

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo. One popular widget was the Nintendo wii (see programmable web) mashup of available/in stock Wii’s and a Google map. Ebay API. eBay offers solution.ebay.com – APIs and widgets that emplower people to do distributed sales and monetize goods and services. In November 2000 they opened up the API and by 2006 had 5 billion API calls a month. Amazon API. Etsy API. MORE >>