Trending Sources

Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

Business Manager users now have access to a new Offline Events section, and the description for that section follows: Start uploading data related to offline events, which are business activities that happen outside of Facebook, your website, or your app. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone.

API 26

Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Twitter has been beta-testing Gnip’s Audience API  since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Seamlessly integrate alongside existing Gnip APIs. At Twitter, everything we do is oriented around our users, and the Audience API is no different. Return insights in real-time.

API 20

Twitter Adds Aggregate User Age Information to Gnip Audience API

SocialTimes Twitter

Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Mark Callahan , who works on data product marketing for Twitter, added in a blog post : Twitter’s age models use a blend of several data sources. We’ve also evaluated the accuracy of our models with data from industry-leading third-party partners in order to ensure that they meet the needs of our customers. Aggregate user age information became the 11th demographic model  available for audience analysis, joining: Gender. Language.

API 15

Announcing the Simply Measured API and Tableau Integration

Simply Measured

Today we’re adding an exciting and fundamentally different modality to our platform:  the Social Analytics API. The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Why Build an Analytics API? What makes this Analytics API special? Our API lets you ask questions and get fast answers. Flexible Interface.

API 36

Twitter: Gnip 2.0 APIs Now Generally Available

SocialTimes Twitter

versions of the Gnip APIs will sunset Dec. 1, adding that brands and agencies making the move to 2.0 Tornes also detailed the new functionality in Gnip 2.0: New data and enrichments: Take advantage of new URL metadata and a more powerful Klout  enrichment to create new product experiences. More powerful rules and queries: Further refine your filtering with the ability to build longer, more precise rules and queries to get you to the exact data you need. Twitter announced earlier this week that the updated (2.0) Brands and agencies that want to upgrade to Gnip 2.0

API 11

Social Media Analytics – How to Engage With The Data Of Social Media


The fierce growth of data and insights on the web has by no means lessened the interest for Social Media Analytics, making the hot topic of  today “Big Data” My presentation below is yours for the reading. Slide 8: What is “Big Data”? Slide 9: Social Data – it’s a revolution or at least a high growth evolution. That’s about it!

Data 101

Who “Owns” Social Media Data at Your Company?

Simply Measured

While workplace competition can drive productivity, it can also create silos, and in the age of data-driven marketing, we can’t afford to be siloed. Breaking Down the Social Data Silo. Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. But who owns this data?

Data 37

What a Social API Does (And How It Makes Your Life Easier)

Simply Measured

Awesome Things That a Social API Enables Download. Telling someone I work with APIs complicates the “What do you do?” APIs are critical to making your job possible, but making sense of them, especially when it comes to social, is never easy. Many access lack access to structured social data, making simple visualizations, like this one in Tableau, challenging.

Data 12

The 3 Best Things About Social Data Visualization

Simply Measured

Our Visualize Your Social Data webinar, in partnership with Tableau , popped off today. Here’s why data visualization matters more than you think. 1. She did this by layering that brand’s social data on top of other data sources in her dashboard, observing those charts take shape, and drawing in other data sources and charts for further context.

Data 34

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

Oracle Data Cloud Partner Lift API: Oracle Data Cloud  became the first partner to integrate with the lift application-programming interface  Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement  partners. The social network added in a Facebook for Business post : An emerging measurement standard in digital marketing is lift testing. Lift uses a traditional, scientific test versus control methodology.

How to Get Your Profile and Data Completely Disconnected from Klout


Your account will be removed, note that will take up to 7 days to get removed from Klout API. HootSuite and MarketMeSuite are using Klout's API for accessing the Klout Scores, which is real time data. Once your profile is "disabled", be aware that Klout is still collecting and utilizing your data from Social Media Platforms. LATES UPDATE. October, 31. FLICKR.

Klout 153

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

The social network announced the beta-test of its new Audience Insights API; updates to its Canvas  full-screen immersive ad product; updates to its Slideshow  ad product; and the launch of the Facebook Creative Hub. Facebook used the Cannes Lions International Festival of Creativity  in France this week to take the wraps off several new advertising-related products and features.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone. The store locator shows a map of all the locations a business has nearby.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like, “How much of my revenue is coming from a particular platform-operating system combination in a particular country?”. With more than 1.5

BREAKING: Twitter’s API changes will cause TweetChat to stop working


Twitter is changing how users can access data making our service unfeasible. See message on Tweetchat here. Follow @Tweetchat on Twitter for the latest. Right now, we have no further information, but according to tweets this may affect other chat applications as well. ETA for shutdown, according to @Tweetchat, is June 11. l2myowndevices @ patricksplace we did not pull our service.

API 31

The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. When we looked at Sprout’s data distribution needs, we had the following goals: No central points of failure. Independent, on-demand access to data.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. This creates fragmentation in both work flow and data management, not to mention unnecessary fees. remember the first—the launch of Facebook Platform  May 24, 2007–like it was yesterday.

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website.


Making Data Relevant: The New Metrics for Social Marketing

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. link] Making Data Relevant: The New Metrics for Social Marketing « Manish Mandhyan's Blog [.] Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]

Ginzametrics SEO Software Integrates with SEOmoz Data

Bill Hartzer

Ginzametrics , an enterprise-level SEO management and analytics software tool, is now integrating with SEOmoz’s Site Intelligence Service API. Through the SEOmoz API, Ginzametrics now provides detailed metrics on more than 58 billion pages and over 617 billion links. Ginzametrics is using the SEOmoz API as a complement to its own intelligence data platform. Enterprise customers are receiving the first access to the SEOmoz-driven data, with all Ginzametrics customers gaining access in the coming weeks. Search Engine Technology

API 17

Twitter Gives Advertisers More Klout

SocialTimes Twitter

allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Lyon also provided the following hypothetical use case for Klout enrichment 2.0: As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. Advertising/Marketing Twitter APIs Application-Programming Interfaces Demographics Gnip Greg Lyon Influencers Interest Topics Klout Klout Enrichment 2.0

Klout 16

More New Features for Facebook’s Analytics for Apps

SocialTimes Facebook

Today, we’ll only show Facebook pixel data going forward from the date you enable analytics, but we plan to backfill your historical data soon. Businesses using the Facebook pixel that want to combine their web and app data to view cross-platform analytics can use event source groups, which we’re also launching today. An event source group allows you to pull together data from multiple sources, such as a Facebook pixel and one or more mobile apps. Posted by Facebook for Developers on Monday, September 26, 2016. Learn more about custom audiences.

How Location Data Can Make or Break Your Business

Convince & Convert

Together, they are working to forge innovation in an industry based around location data. They’re out to prove that location data isn’t just some throw-away element; it should rank right up there with employee and customer data. . In This Episode: Why location data should matter to you. There was no guarantee that they would accept your data to change it.

Film 13

API Widget Economy: Social Media Business Podcast

Laurel Papworth

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Ebay API. Amazon API. Etsy API. Previous Shows.

Tips To Improve Performance in Google Shopping

Social Media Marketing

Actually the competition in this channel is pretty low due to the large volume of work involved in developing the product data and then maintaining that data. Develop High Quality Data In order to develop a high quality data feed you have to concentrate on 3 factors – perfection, applicability & fine points. Fill your feed with plenty of relevant information.

CPC 30

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. One important factor to note, however, is that there are still manual capabilities the API does not currently cover.

API 41

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Using Graph API to Get the User''s Followers The trick involves just a little Graph API (the Facebook developer platform used to get data out of Facebook). Hit "Submit", and a bunch of data will be returned.

Advisory: Google+ Begins Booting Brands

Geoff Livingston

This offering is rumored to include an open API for applications and data usage. Marketing Social Media advisory API Danny Brown google marketingImage by Sean MacEntee. by Danny Brown and Geoff Livingston. Much has been said about marketing on Google+. To date, ABC News Radio, LAUNCH and Boing Boing have all been removed, or have voluntarily taken down their Google+ profiles.

Influence Met Transparency with @Kred


Founded in 2007, they providing data mining, analytics, and brand engagement. If you like analyzing data and would like a deeper look into your details, Kred offers your analytical details of Kred over Time, Post Time, Word Cloud, Follower Growth & Post effect, all in the forms of graphs, numbers and clouds. Kred API. What is Kred ? follows. Kred will not give you a score.

Will Facial Recognition Ads End Privacy?

Geoff Livingston

It’s one thing to let others own your online social data. This service matches your physical image at a store or location against your social profile pictures via the Facebook API , and then serving you specific social deals on site. It’s no secret that the current era of social check-ins and big data mining infringes upon traditional privacy norms.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter Engage , a new companion application for iOS, helps creators better understand, engage and grow their audiences on the go with real-time data and insights. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads API partners. Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. to 11 p.m.

Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. While it''s too early to know how things will fall out, the deal changes the shape of the playing field for everyone involved—publishers, data resellers, software developers, and corporate customers. If you weren''t sure, things just got interesting.

Research-Driven Ideas for Social Data


Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community.

35 Great Social Media Infographics


As you probably know, infographics are visual representations of information, data, or knowledge. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. API? ???? ??????????? Anyone?

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible


Since the launch of its Twitter audience profiling service in 2011, more than 10,000 brands and agencies have relied on the company’s demographics, via dashboard and API, to gain actionable insights into the followers of their accounts, people tweeting about their products/services, and responding to their campaigns. Cool Social Tools Featured Industry Insider Useful Datayears.

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. You can also download the data and operate on it as well in CSV format files.

The Launch Ticker = Awesome Way to Get Your Tech News Fix


– Link 2:58PM. makes it easy to creative-commons license Instagram photos; use its API to find CC-licensed photos; Flickr has ~214M CC-licensed photos – Link 2:15PM. $fb 60 days post-IPO down 44.5% Debunking the Hype Featured From the Trenches Useful DataIt’s basically a Google Doc, continuously updated and curated by Kirin Kalia and other researchers.

News 86

Promoting an API – Etsy offering basic programming classes…

The Way of the Web

A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. Basically it provides a managed route for people to utilise your data in their own creations, and can have big implications – such as the success of 3rd party applications in helping Twitter to grow, as an example.

We’re Revolutionizing the Social Analytics Space. Again.

Simply Measured

For years, marketers have been challenged to show return from their social media programs and data. Social API. What It Does: Unifies and enriches social data from over a dozen sources, delivering the broadest perspective possible for custom social data integrations. Social marketers want to PROVE the value that social drives and continually IMPROVE performance.