Trending Sources

How Our Big Data Platform and Social Analytics API Work

Simply Measured

When you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media. For example, you might be looking at your conversions and revenue per post on Facebook year-to-date, tracking engagement on Instagram versus competitors, or analyzing post-level data for a spring social media campaign. Data Ingestion.

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Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

Business Manager users now have access to a new Offline Events section, and the description for that section follows: Start uploading data related to offline events, which are business activities that happen outside of Facebook, your website, or your app. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone.

API 25

Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Twitter has been beta-testing Gnip’s Audience API  since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Seamlessly integrate alongside existing Gnip APIs. At Twitter, everything we do is oriented around our users, and the Audience API is no different. Return insights in real-time.

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Announcing the Simply Measured API and Tableau Integration

Simply Measured

Today we’re adding an exciting and fundamentally different modality to our platform:  the Social Analytics API. The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Why Build an Analytics API? What makes this Analytics API special? Our API lets you ask questions and get fast answers. Flexible Interface.

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“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”

Simply Measured

How Our Big Data Platform and Social Analytics API Work Download. For a lot of people, API has slipped into that crack. At the highest level, an API is an outline on how things work with some software or data. It’s also an important caveat to our definition: API’s can be A LOT of things having to do with computers. API’s are much the same way.

API 45

Twitter to Developers: Public APIs, Gnip Cannot Be Used for Surveillance

SocialTimes Twitter

Twitter issued a reminder to developers that its public application-programming interfaces and data products are not to be used for surveillance purposes. Vice president of data strategy Chris Moody  issued the reminder in a blog post , writing that while public tweets have successfully been used by first responders in situations such as emergencies and natural disasters: Recent reports about Twitter data being used for surveillance, however, have caused us great concern. As a company, our commitment to social justice is core to our mission and well established. Period.

What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.

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How to do data management right.

SocialFish

ASAE’s Technology Council appointed a task group to focus on data analytics this year.  Big data was the hot topic at last year’s Association Technology Conference but it was clear that most associations are failing to follow even the most basic best practices for data management.  Start with data management basics and clean up your data. Phase in enhancements.

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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

The fierce growth of data and insights on the web has by no means lessened the interest for Social Media Analytics, making the hot topic of  today “Big Data” My presentation below is yours for the reading. Slide 8: What is “Big Data”? Slide 9: Social Data – it’s a revolution or at least a high growth evolution. That’s about it!

Data 101

What a Social API Does (And How It Makes Your Life Easier)

Simply Measured

Awesome Things That a Social API Enables Download. Telling someone I work with APIs complicates the “What do you do?” APIs are critical to making your job possible, but making sense of them, especially when it comes to social, is never easy. Many access lack access to structured social data, making simple visualizations, like this one in Tableau, challenging.

There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

But this time, it was data miners, not panhandlers–though the same charlatans existed selling their wares. With Power Editor and the Facebook Ads API (application-programming interface), the geeks got a ton of tools to play with. In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull.

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Who “Owns” Social Media Data at Your Company?

Simply Measured

While workplace competition can drive productivity, it can also create silos, and in the age of data-driven marketing, we can’t afford to be siloed. Breaking Down the Social Data Silo. Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. But who owns this data?

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How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

Your account will be removed, note that will take up to 7 days to get removed from Klout API. HootSuite and MarketMeSuite are using Klout's API for accessing the Klout Scores, which is real time data. Once your profile is "disabled", be aware that Klout is still collecting and utilizing your data from Social Media Platforms. LATES UPDATE. October, 31. FLICKR.

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The 3 Best Things About Social Data Visualization

Simply Measured

Our Visualize Your Social Data webinar, in partnership with Tableau , popped off today. Here’s why data visualization matters more than you think. 1. She did this by layering that brand’s social data on top of other data sources in her dashboard, observing those charts take shape, and drawing in other data sources and charts for further context.

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Facebook’s Favorite Hacks of 2016

SocialTimes Facebook

Facebook also highlighted its Voyager transponder , saying in a blog post that it was built on the data-center  technology it used for its Wedge  100 top-of-rack switch, and it was able to transmit Ethernet traffic at 200 gigabits per second over a single wavelength. With 2016 coming to an end, Facebook shared its favorite hacks for the year from the many hackathons  it hosted.

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

Oracle Data Cloud Partner Lift API: Oracle Data Cloud  became the first partner to integrate with the lift application-programming interface  Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement  partners. The social network added in a Facebook for Business post : An emerging measurement standard in digital marketing is lift testing. Lift uses a traditional, scientific test versus control methodology.

BREAKING: Twitter’s API changes will cause TweetChat to stop working

SocialFish

Twitter is changing how users can access data making our service unfeasible. See message on Tweetchat here. Follow @Tweetchat on Twitter for the latest. Right now, we have no further information, but according to tweets this may affect other chat applications as well. ETA for shutdown, according to @Tweetchat, is June 11. l2myowndevices @ patricksplace we did not pull our service.

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Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

The social network announced the beta-test of its new Audience Insights API; updates to its Canvas  full-screen immersive ad product; updates to its Slideshow  ad product; and the launch of the Facebook Creative Hub. Facebook used the Cannes Lions International Festival of Creativity  in France this week to take the wraps off several new advertising-related products and features.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone. The store locator shows a map of all the locations a business has nearby.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like, “How much of my revenue is coming from a particular platform-operating system combination in a particular country?”. With more than 1.5

The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. When we looked at Sprout’s data distribution needs, we had the following goals: No central points of failure. Independent, on-demand access to data.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. link] Making Data Relevant: The New Metrics for Social Marketing « Manish Mandhyan's Blog [.] Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]

Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers

SocialTimes Facebook

Businesses on the Messenger Platform can also use the app events API (application-programming interface) to log custom events for Analytics for Apps. We believe that building a better product means making data-driven decisions—really understanding your user, not just who they are, but also how they behave. news publisher can see how frequently people click links back to their site.

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. This creates fragmentation in both work flow and data management, not to mention unnecessary fees. remember the first—the launch of Facebook Platform  May 24, 2007–like it was yesterday.

Ginzametrics SEO Software Integrates with SEOmoz Data

Bill Hartzer

Ginzametrics , an enterprise-level SEO management and analytics software tool, is now integrating with SEOmoz’s Site Intelligence Service API. Through the SEOmoz API, Ginzametrics now provides detailed metrics on more than 58 billion pages and over 617 billion links. Ginzametrics is using the SEOmoz API as a complement to its own intelligence data platform. Enterprise customers are receiving the first access to the SEOmoz-driven data, with all Ginzametrics customers gaining access in the coming weeks. Search Engine Technology

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3 Ways to Turn Your Customers Into an Effective Marketing Channel

SocialTimes Twitter

The Twitter API can give you powerful insight into whether your Twitter-based marketing efforts are working. Brendan Greenley is a data scientist with email productivity company Boomerang. Advertising/Marketing Twitter APIs Application-Programming Interfaces Awareness Aye Moah Boomerang Brendan Greenley Incentivized Tweets paywalls Pre-Populated Tweets Recommendations startups Word of Mouth Word-of-Mouth MarketingA common challenge for startups is how to generate awareness and attract new customers. And since tweeting is easy, incentives need not be sizable to be effective.

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook Wednesday announced  several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. The de-duplicated 7-day summary in the overview dashboard will be 33 percent lower on average and 28-day will be 55 percent lower; data in other fields is unaffected.

Twitter Gives Advertisers More Klout

SocialTimes Twitter

allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Lyon also provided the following hypothetical use case for Klout enrichment 2.0: As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. Advertising/Marketing Twitter APIs Application-Programming Interfaces Demographics Gnip Greg Lyon Influencers Interest Topics Klout Klout Enrichment 2.0

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How Location Data Can Make or Break Your Business

Convince & Convert

Together, they are working to forge innovation in an industry based around location data. They’re out to prove that location data isn’t just some throw-away element; it should rank right up there with employee and customer data. . In This Episode: Why location data should matter to you. There was no guarantee that they would accept your data to change it.

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API Widget Economy: Social Media Business Podcast

Laurel Papworth

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Ebay API. Amazon API. Etsy API. Previous Shows.

Parse Reminds Developers About Jan. 30 Shutdown

SocialTimes Facebook

Throughout the day, we will be disabling the Parse API (application-programming interface) on an app-by-app basis. When your app is disabled, you will not be able to access the data browser or export any data, and your applications will no longer be able to access the Parse API. If you still have data on Parse that you would like to save, you should export your Parse data as soon as possible. Parse  co-founder Kevin Lacker  issued a reminder that the cloud application platform is shuttering Jan. 30, 2017. Developers: Will you miss Parse?

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. One important factor to note, however, is that there are still manual capabilities the API does not currently cover.

API 45

More New Features for Facebook’s Analytics for Apps

SocialTimes Facebook

Today, we’ll only show Facebook pixel data going forward from the date you enable analytics, but we plan to backfill your historical data soon. Businesses using the Facebook pixel that want to combine their web and app data to view cross-platform analytics can use event source groups, which we’re also launching today. An event source group allows you to pull together data from multiple sources, such as a Facebook pixel and one or more mobile apps. Posted by Facebook for Developers on Monday, September 26, 2016. Learn more about custom audiences.

Facebook Gets Caught Up in CrowdTangle

SocialTimes Facebook

And the CrowdTangle statement said: When we started CrowdTangle in 2011, we began by experimenting with Facebook’s public API (application-programming interface) and trying to come up with creative products we could build on top of its social data. But what didn’t change in all that time is the fact that we still spend most of our time thinking about creative things we can do with Facebook data. ePublishing Facebook acquisitions APIs Application-Programming Interfaces Brandon Silverman CrowdTangle Influencers Matt Garmur Media Publishers

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Using Graph API to Get the User''s Followers The trick involves just a little Graph API (the Facebook developer platform used to get data out of Facebook). Hit "Submit", and a bunch of data will be returned.

Tips To Improve Performance in Google Shopping

Social Media Marketing

Actually the competition in this channel is pretty low due to the large volume of work involved in developing the product data and then maintaining that data. Develop High Quality Data In order to develop a high quality data feed you have to concentrate on 3 factors – perfection, applicability & fine points. Fill your feed with plenty of relevant information.

Advisory: Google+ Begins Booting Brands

Geoff Livingston

This offering is rumored to include an open API for applications and data usage. Marketing Social Media advisory API Danny Brown google marketingImage by Sean MacEntee. by Danny Brown and Geoff Livingston. Much has been said about marketing on Google+. To date, ABC News Radio, LAUNCH and Boing Boing have all been removed, or have voluntarily taken down their Google+ profiles.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter Engage , a new companion application for iOS, helps creators better understand, engage and grow their audiences on the go with real-time data and insights. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads API partners. Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. to 11 p.m.

Influence Met Transparency with @Kred

Unspoken

Founded in 2007, they providing data mining, analytics, and brand engagement. If you like analyzing data and would like a deeper look into your details, Kred offers your analytical details of Kred over Time, Post Time, Word Cloud, Follower Growth & Post effect, all in the forms of graphs, numbers and clouds. Kred API. What is Kred ? follows. Kred will not give you a score.