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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024.

Social Media

Social Media Tips Marketing UGC

Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

The Social Media Hat

APRIL 13, 2024

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

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TikTok Shares New Research on the Benefits of Creating Ads in Multiple Languages

Social Media Today

APRIL 10, 2024

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research

How to Win the Meta Ad Auction

Jon Loomer

APRIL 14, 2024

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation.

How To

How To Project Advertising Engagement

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales.

Influencer

Influencer Retail Marketing Discount

Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI

ROI Team Social Media Metrics

Building a blockbuster campaign: How movie studios are changing the face of cinema

Audiense

APRIL 10, 2024

In case you missed it (and how could you?), 2023 was an absolute blockbuster of the year for the box office. Barbie and Oppenheimer have been credited with saving cinema, with Barbie stealing the title of highest grossing film of 2023 , generating $1.38 billion in revenue worldwide.

Film

Film Campaign Analysis

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Building a blockbuster campaign: How movie studios are changing the face of cinema

Audiense

APRIL 10, 2024

Film

Film Campaign Analysis

TikTok May Soon Enable Brands to Generate AI Bots to Pitch Products on Their Behalf

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products

Products Brands Process

The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions

The Social Media Hat

APRIL 10, 2024

How to humanize your brand and create deeper connections with your audience. The post The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions appeared first on The Social Media Hat.

B2B

B2B Conversation Engagement Marketing

#669: The Genius Business Idea I Wish I Had Thought of Sooner

Amy Porterfield

APRIL 9, 2024

Listen on… Why focusing on the structure of your teams (and my genius idea for how to do it) is the smartest thing you can do for your […] The post #669: The Genius Business Idea I Wish I Had Thought of Sooner appeared first on Amy Porterfield | Online Marketing Expert.

Team

Team Marketing How To Collaboration

5 ways to be a better CMO for your social teams

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. As we were wrapping up, they asked if I had any questions for them. I replied, “Can you give me an idea of how involved the C-suite is with the social team?

Team

Team Meeting Report Trends

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media

GOODBIDS Reimagines Charity Auctions

WebInKnow

APRIL 15, 2024

Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions.

Team

Team Case Study Study Advertising

Meta Advertisers Report System Glitches Are Pushing up Ad Prices

Social Media Today

APRIL 10, 2024

Meta says that it has been working to address some problems in its ad delivery process.

Price

Price System Advertising Report

The Essential Marketers Guide to B2B Demand Generation

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

B2B

B2B Marketing ROI Hubspot

#670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione

Amy Porterfield

APRIL 11, 2024

Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an […] The post #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione appeared first on Amy Porterfield | Online Marketing Expert.

Marketing

Marketing List

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Mastering Social Media Marketing for Gyms: A Comprehensive Guide

Sociallyin Insider Blog

APRIL 10, 2024

Unlock the power of social media with our in-depth guide. Perfect for gym owners and marketers aiming for success in the digital fitness landscape!

Social Media

Social Media Marketing

When The Experience Is Way Better Than The Hype

WebInKnow

APRIL 9, 2024

Yes, all the hype about a total eclipse of the sun is accurate. It’s been a bit more than 24 hours and I’m still processing my experience, but here are some thoughts.

Process

Process Marketing

Meta’s Looking to Help Instagram Influencers Create AI Bot Versions of Themselves

Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer

Influencer Instagram Products

How to Use Google Gemini to Summarize YouTube Videos?

Tweaklibrary

APRIL 14, 2024

Do you find yourself watching lengthy videos regularly? Now, you can instantly summarize YouTube videos with Google’s AI chatbot, Gemini. Although Google Gemini isn’t the most effective or accurate large language model, it has some useful tricks thanks to its integration with other services such as YouTube, Google Workspace, and Google Maps.

YouTube

YouTube Google Video How To

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

#671: A Look Inside My Membership: Momentum

Amy Porterfield

APRIL 16, 2024

Listen on… How my exclusive Momentum membership has scaled my business and upleveled my community. Today's episode is very close to my heart because I’m sharing something with […] The post #671: A Look Inside My Membership: Momentum appeared first on Amy Porterfield | Online Marketing Expert.

The complete crisis management guide for marketing leaders

Sprout Social

APRIL 15, 2024

It’s the scenario no business wants to face. A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact.

Press Release

Press Release Reputation Banking Marketing

Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging

ProBlogger

APRIL 10, 2024

The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping away at your keyboard can really pay the bills? Is it really possible to make a living from blogging? Is it just a small number of people making money from blogging? Is it only really possible to make money blogging if you write about the topic of making money blogging?

Survey

Survey Blogger Fashion Travel

Meta Advertisers Report That System Glitches are Pushing Up Ad Prices

Social Media Today

APRIL 10, 2024

Meta says that it has been working to address some problems in its ad delivery process.

Price

Price System Advertising Report

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

6 Steps to Investor Pitch Decks

The Realtime Report

APRIL 15, 2024

Crafting a successful pitch deck is a pivotal step for any entrepreneur looking to secure funding and propel their startup forward. To help you navigate this crucial process with confidence, we’ve outlined six essential steps in this infographic. Whether you’re a seasoned founder or a budding entrepreneur, mastering these steps can significantly enhance your chances of making a lasting impression on potential investors.

Startup

Startup Skills Consultant Process