Trending Articles

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Could Your Next TikTok Make the World Laugh? Laugh Factory’s Epic Plan to Buy TikTok Revealed

Bill Hartzer

In an announcement that’s shaking up the worlds of comedy and social media alike, the Laugh Factory, a name synonymous with comedy gold, has just dropped a bombshell: it’s gearing up to lead a consortium of heavyweight investors in a bid to acquire none other than TikTok. Yes, you read that right—the platform where dance challenges meet lip-sync battles might soon be under new, hilariously qualified management.

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LinkedIn’s Rolling Out Company Page Messaging to All Brands

Social Media Today

LinkedIn’s making messaging available to all brands in the app.

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The Content Pyramid, How To Structure A Successful Blog

The Social Media Hat

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

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7 Ways to React to Google’s Helpful Content Update

SocMed Sean

Are you freaking out over Google’s Helpful Content Update? You're not alone. This article provides options for how to handle it. The post 7 Ways to React to Google’s Helpful Content Update appeared first on SocMedSean - Social Media Sean.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Florida Moves Ahead with New Laws to Restrict Teen Use of Social Media Apps

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

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Should You Turn Off Ads?

Jon Loomer

It’s common for advertisers to micromanage their ads, turning off the versions that get the worst results to leverage top performers. The thought is that by forcing the algorithm to only show the best ads, you’ll be more efficient. Here’s what I think… Countering the Algorithm Meta’s delivery algorithm updates in real time to get you optimal results.

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth

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Find UK TikTok Influencers for your brand

Sprout Social

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches.

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How gamifying employee advocacy can boost your program’s success

Oktopost

Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. But, without your employees willing to participate, your strategy will fall at the first hurdle. No advocates, big problem. So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy.

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What If You Don’t Have A Marketing Plan?

The Social Media Hat

Potential pitfalls to avoid, and risks to your business you need to know about. The post What If You Don’t Have A Marketing Plan? appeared first on The Social Media Hat.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Ontario School Boards Take on Tech Titans in Groundbreaking $4 Billion Lawsuit

Bill Hartzer

In a bold move that’s captured Canada’s attention, four of Ontario’s largest school boards are taking a stand against some of the biggest names in tech. The Toronto District School Board (TDSB), Peel District School Board (PDSB), Toronto Catholic District School Board (TCDSB), and Ottawa-Carleton District School Board (OCDSB) have launched a colossal lawsuit against social media behemoths Meta Platforms Inc.

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Florida Moves Ahead With Laws To Restrict Teen Use of Social Media

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories.

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Should you be worried about TikTok’s future? In short, yes. Here’s why.

The Social Media Hat

US Congress Moves To Ban TikTok The post Should you be worried about TikTok’s future? In short, yes. Here’s why. appeared first on The Social Media Hat.

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Everything you need to know about Messaging for Pages

Oktopost

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience.

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YouTube Adds Improved Audience Retention Data, Streamlined Pre-Checks

Social Media Today

New audience segment data, as well as more control over your channel display.

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#664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2

Amy Porterfield

Listen on… My checklist to help you evaluate your progress, stay on track, and reach. Hey there, my friend! I'm so excited to share with you Part 2 […] The post #664: 5 Steps To Creating The Best Version Of Yourself (& Your Business): Part 2 appeared first on Amy Porterfield | Online Marketing Expert.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads.

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Chasing Vanity Metrics And Seeing No Results For Your Business?

The Social Media Hat

The Problem With Vanity Metrics, And What To Measure Instead The post Chasing Vanity Metrics And Seeing No Results For Your Business? appeared first on The Social Media Hat.

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Prove social selling success with Influenced Opportunity Reports

Oktopost

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t.

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TikTok Announces New ‘Youth Council’ to Improve its Safety Measures

Social Media Today

The Youth Council will provide TikTok management with more perspective on key concerns.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Customer Testimonials Are Not Effective Storytelling

WebInKnow

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks we’re all familiar with were invented in 1949. Astonishingly, new brick sets made today are still compatible with the older ones. Everything LEGO creates can be ‘fit’ to everything else that’s LEGO.

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The Key to Unlocking Your Business Potential Using Social Media

Blog2Social

Sometimes, a business has the potential it needs to succeed and excel. It has all the tools and resources it needs along with all the manpower. But it fails to take a certain step or give attention to a specific aspect of business in a way that its overall potential is wasted. The proper and […] Der Beitrag The Key to Unlocking Your Business Potential Using Social Media erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

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#663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies

Amy Porterfield

Listen on… Building a business free of overwhelm with an efficient customer experience department. Today, I'm feeling grateful for running my business for the past 15 years! I've […] The post #663: Backstage Pass: My Customer Experience Team Shares Their Top Strategies appeared first on Amy Porterfield | Online Marketing Expert.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta’s Move Away From Political Content Makes Sense

Social Media Today

Meta’s making political content opt-in, and there’s good reason for the shift.

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Simple Two Page Marketing Strategy Plan

WebInKnow

Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays. So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community.

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Creative Social Paid Advertising Ideas for Small Business

Sociallyin Insider Blog

Diving into the world of social paid advertising as a small business comes with its own unique set of challenges and opportunities. We want you to think of this blog as your handy map through the landscape of creative ad ideas, where being a smaller player actually gives you the agility to try out bold, innovative approaches that bigger brands might shy away from.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.

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