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Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Paywall for News.com and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

Class 52

What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

RTM has gadgets (as seen above), applications for all mobile platforms, an API, and much more. I’m a paid member and it’s well worth it. In fact, I use Jabber for internal communications as Community Manager of Namecheap. travel with a Dell Latitude E6410 laptop, and that’s a great and super fast machine which is perfect for those times away from home. Gmail.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Community. Loved the myface metaphor, driving home your themes of human community. Travel Wales-Tr avel Nor. Developer APIs. Community Guidelines. Community Help Forums. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Saving. close ).

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

The Stack: The Social Business Software Suite Category Name, Short Description, Frequently Heard Vendor Names Listening and Learning: Brand monitoring: These listening and learning tools provide data to brands by filtering data via scraping and APIs then sorting by keywords. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain.

Class 39

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Like the previous spreadsheet, FacebookFans is a Google macro based on Facebook API. The script requires your own Twitter API key (which is pretty easy to get), and provides easy-to-follow set up instructions. You can use it either standalone or with Twitter API authentication and it can be setup up for continuous collection (you can collected around 35k tweets before it fills up). Travel Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. People Recommended Mashable Staff More people. Follow.

5 Tips for Great Content Curation

mashable.com

That means you should consider posting short bursts on Tumblr , images on Pinterest , video on YouTube , and community conversations on Facebook. Sharing info and giving proper credit where it’s due is also huge in the blogging community. Travel Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities.

What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. View More » Entertainment "Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc. Google Introduces API Console 5 Website Designs That Blew Us Away [. Learn more. Interesting.

B2B 41

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. For a niche community, that’s a feat.

B2B 41

Should You Outsource Your Social Media Efforts?

mashable.com

At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,&# says Trisha Layton, marketing coordinator at PROBAR. Have an account? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., Can effective social media drive your business growth? How do you measure ROI?

iPad 44

HOW TO: Properly Use Badges to Engage Customers

mashable.com

With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? However, social media badges are often maligned as boring or weak.

Badge 62

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. For a niche community, that’s a feat. link].

B2B 41

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. Crowd Behavior Businesses have tried to artificially stimulate a conversation by meddling in their own communities or creating artificial hype. link] Why Webcasts Are Perfect for Tapping Into Emerging Markets | iuvo Shopper & Community Newspaper News [.] Have an account? link] [.]

Social Media From A to Z: A Glossary

Pamorama

This list will constantly evolve — please add other terms in the comments below and I’ll be happy to incorporate them. A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A Application Programing Interface (API) : An API is a documented interface that allows one software application to to interact with another application.

MySpace is Reborn as Social Curation

www.huffingtonpost.com

Inspiring Funny Obsolete Scary Must-Have Amazing Innovative Nerdy Read More: Courtney Holt , Curate , Curation , Myspace , MySpace Music , Steve Rosenbaum , Technology News Get Technology Alerts Email Comments 3 First look at the New MySpace promises changes in design -- embraces community knowledge and passion. HuffPosts QuickRead. Loading. Its a big shift, and it might just work.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features. Spewing corporate content to every known social channel may make your life easier as a marketer, but could cause serious ramifications to the trust of your community.

What to Consider When Building an In-House Social Media Team

mashable.com

Even our own community manager at Mashable Mashable , Vadim Lavrusik , advocates hiring evangelists. Stats are crucial in not only measuring performance or ROI, but also in understanding your community and what they respond to, what works for them,&# says Lavrusik. “At Dell we send interested employees back to school: Social Media social media and Communities University,&# says Bridge. Cheers, Sheldon, community manager for Sysomos ( [link] ) Meghan Peters Very well said! Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.

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What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

The first is TruCast, which is a comprehensive solution for social media analysis and participation used by enterprises who want to track, analyze and participate in social media communities. Innovative Uses of an API [Mashable. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog. You might want all three. As a social steward, youll serve as an.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

They don’t want to end up being trilobites and have become part of a larger system:  Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Cheers, Sheldon, community manager for Sysomos Cheap Handbags I agree with the writer's opinion.Social CRM is important in the days. Social data is overwhelming.

70+ Resources on How to Start a WordPress Blog

Kikolani

This is also a great place to find social networks by niche including business, design, entertainment, health, music, photo, tech, and travel. You will need to get an API key from Akismet which ranges in price from free to $50 per month for multi-site enterprise access. One question I get asked often is how to start a blog. Choosing a Domain Name. Google AdWords Keyword Tool. KnowEm.

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Integrating sharing into the site — via Facebook’s Open Graph API — effectively closes the data loop by asking a person to connect with a website the first time he or she chooses to share something. Most people associate authentication with registration or log-in, but the process can be woven into a variety of social activities, from sharing to community features, creating far more opportunities for any site to make that connection. November 8, 2010 David A. David A. Yovanno is the CEO of Gigya, Inc. , a leading social optimization platform for online business. iOS 4.2

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Sears.com has integrated community right onto their homepage, and also offer a variety of ways to login and register, such as Facebook. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. Expect more now.

Get the Most Out of Twitter Hashtags

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! When something starts trending, What the Trend?

Why Curation Is Just as Important as Creation [OPINION]

mashable.com

Travel Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Try Our New Social News App Welcome to Mashable! Trending Stories. Who Gets Heard?

How publishers curate the world of content

emediavitals.com

While it doesnt provide a suite of tools specifically for publishers, publishers can implement the Evri API , explained Hunsinger. For instance, the New York Daily New s uses the LOUD3R platform to integrate outside content into sections about pets and travel. The travel section pulls in relevant travel deals in addition to news content. “We’re curating content from the Chronicle as well as our collection of Web-only content, whether its from the blogs or the community as well as outside sources,” said Kevin Skaggs, executive producer at SFGate.com.

Evri 16

First Look: Starbucks Digital Network Is Here

mashable.com

“The vision,&# he says, “is for Starbucks Digital Network to be a digital version of the community cork board that’s in all of our stores.&# SDN Content, Channels and Partners We’ve known for some time that SDN would offer unfettered access to The Wall Street Journal , The New York Times and USA Today , but that’s just scratching the surface. My Neighborhood: Starbucks is adamant about creating a localized experience to connect customers with the community around the store. The New York Times has opened up access to its Reader 2.0 Duran Goodyear.

Yahoo 34

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Build community platforms around real communities of shared interest. 7. Consider the value of hiring a community manager.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

These “super influencers&# drive an even higher share of conversion — on average influencing 30% or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or promotions to their online communities. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Ben Straley is the Co-Founder and CEO of Meteor Solutions , whose leading technology and services platform increases campaign engagement, reach and revenue through social sharing. Thanks. iTunes 10.1

100 Media Monitoring Tools for PR

www.pamil-visions.net

SocialSenseFB taps into Facebook’s Graph API to deliver insights from your brand’s Facebook Pages. uberVU community metrics and analytics – return whole conversations in a single thread – not just the post (like on Google blogsearch), but comments to the post from all over the Web – blogs, Twitter, Digg, FriendFeed, Reddit and a lot more. million posts.

Tools 42

Blogging Between Hot Flashes

Almost Savvy

Suddenly, I’m inundated with new terminology: ftp, html coding, ajax, api keys and plugins. Personally, I look forward to traveling beside you – all of you – and sharing our experiences along the way. In my previous role as a online community advisor, our demographic was an inverted bell curve, we had about an equal number of 60+ and 20- members. You bet.

AJAX 38

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Community Pages should NOT have been introduced. Usually. At all. Or not.

How to Make Money With Blogs & Blogging

Viper Chill

Note that this applies to blogs who want to retain a community and an audience, not automated spam blogs or blogs that get most of their traffic from search engines like with my $10,000+ per month site. If you want to build a great community around your site then I don’t recommend trying to make a lot of money through contextual advertisers like Adsense , Adbrite or Clicksor.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites. 10 Secrets of Successful Online Community (Influential Marketing): Point #2 on Rohit Bharghava’s list is a theme that is pervasive on this blog: “listen to your users.&# Ten Web Strategy Blog Posts I Wish You’d Read (Web Strategist): Jeremiah Owyang links to his frequently-discussed blog posts on marketing and web strategy, especially as it relates to corporations. Maybe next year, folks! del.icio.us

Blogging Between Hot Flashes

Almost Savvy

Suddenly, I’m inundated with new terminology: ftp, html coding, ajax, api keys and plugins. Personally, I look forward to traveling beside you – all of you – and sharing our experiences along the way. In my previous role as a online community advisor, our demographic was an inverted bell curve, we had about an equal number of 60+ and 20- members. You bet.