Twitter Gives Advertisers More Klout
Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) versions of its Gnip application-programming interfaces were generally available.
Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) versions of its Gnip application-programming interfaces were generally available.
Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.0 allows brands and agencies to:
- Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities.
- Analyze the conversation about your products or brand to determine affinity groups.
- Segment users based on matching influence or interest topics for further demographic analysis.
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