Webbiquity SMM

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What Exactly Do You Do?

Webbiquity SMM

All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%.

SEO 100
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Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Image credit: Pear Analytics. For more on this topic, download the Web Marketing KPIs white paper. As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures. Learn about web presence optimization as a web marketing strategy.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The most popular type of content: white papers, read by 88% of buyers. The Atlantic ). Earnest Agency ).

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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country.

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Book Review: Optimize

Webbiquity SMM

” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.” ” • Content isn’t just the job of marketing and PR. . “Pure creation is demanding. Pure automation doesn’t engage.

Review 190
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Content Focus Trends.

B2B 293
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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Don’t know: Again not at all surprisingly, larger companies tend to have more sophisticated web analytics capabilities. as they grow.

Strategy 161