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Waxing UnLyrical

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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

AUGUST 8, 2016

Don’t just push out the first article/course/white paper you think of. Great Social PR isn’t possible without getting down and dirty with your analytics. Instead, put in the work to make sure it’s something that will push your company/client/brand forward and also be relevant to your audience(s). Don’t be afraid of numbers.

Module 100
Module Consultant Course Campaign 100
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How to Develop Meaningful PR Measurement

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100
Metrics How To Discount Analytics 100
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