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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Monitoring strategies that contribute to sale.

Analytics 268
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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics.

Analytics 277
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167
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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. The seven steps to follow towards a successful content marketing strategy and program is illustrated in the following figure from the paper: Define what you want to obtain. Go through one step at a time.

Report 242
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Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. Shared access to common tools will streamline creation, curation, measurement, analytics and deployment. Analytics: what matters to content marketers? The report outlines what ‘content’ means in this context. Technology underpins process.

Content 282
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How Our Social Media Managers Get Into The Mindset In The Moment

Ignite Social Media

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. Couple that with extensive analytics and reviews of post performance, and our community managers are experts in the audience they are serving. Our Mindset in the Moment™ white paper is available now for your reading pleasure.

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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes. 8 Steps to Develop a Social Business Plan (white paper). We focus on content and visual marketing that grabs attention. However, we often get too inwardly focused.

Training 167