Pam Moore

MAY 22, 2017

We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes. 8 Steps to Develop a Social Business Plan (white paper). We focus on content and visual marketing that grabs attention. However, we often get too inwardly focused.

Training 167

Training Influencer Team Analysis 167

Webbiquity SMM

NOVEMBER 17, 2015

All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%.

SEO 100

SEO B2B Consultant News 100

Convince & Convert

AUGUST 18, 2011

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. A commitment to actually doing something with social analytics data.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. Unfortunately, that’s how it can be interpreted. Hence, bad information can be worse than no information.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Sprout Social

MAY 25, 2022

Tie your social presence to actual business results with analytics and reporting. Reports, white papers and other lead magnets. More meaningful attribution via analytics. Through our marketing and analytics features, brands can see how social engagements correspond with dollars and cents. This includes: Blog posts.

Team 106

Team B2B Platform Analytics 106

Webbiquity SMM

OCTOBER 6, 2015

Image credit: Pear Analytics. For more on this topic, download the Web Marketing KPIs white paper. As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures. Learn about web presence optimization as a web marketing strategy.

Advertising 100

Advertising Price Research Software 100

Mindjumpers

MAY 15, 2012

I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Pam Moore

AUGUST 13, 2019

Leverage Twitter analytics for optimized results. Using web analytics such as Google Analytics to optimize conversions and sales. 15 Tips to Zoom Your Brand (white paper). How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. Audience Analysis Worksheet.

ROI 60

ROI Strategy Twitter How To 60

Mindjumpers

AUGUST 6, 2012

Similar Posts: Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]. Social Media Analytics – How to Engage With The Data Of Social Media. How To Gain Value From Social Media Feedback.

ROI 199

ROI Data Klout Influencer 199

Ignite Social Media

MARCH 1, 2018

If you are curious on learning more, check out our white paper on the subject. We analyzed 6,500 posts from more than 25 Facebook pages to look at the latest impact on organic reach. You may be surprised by our findings. What are your thoughts on if Facebook organic reach is alive or dead?

Organization 101

Organization Trends Social Media Report 101

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine. Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 167

Brands Training Policies Template 167

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Sprout’s Premium Analytics offer the ability to edit and add tracking parameters right from the Compose window.

Social Media 94

Social Media Marketing Newsletter URL 94

Writtent Blog

OCTOBER 24, 2013

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. Don’t Forget Analytics. General topics regarding your products or services. Middle of the Funnel.

Content 68

Content Discount eBook FAQ 68

Twist Image

NOVEMBER 21, 2014

Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The business transformation here is in leveraging analytics, multivariate testing and more to better move a consumer through a digital sales funnel. . web analytics. white paper. web analytics. white paper.

Marketing 98

Marketing Apple Mobile Advertising 98

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. web analytics. white paper.

Advertising 102

Advertising comScore Metrics Industry 102

Pam Moore

OCTOBER 3, 2016

Why even social media newbies must learn to be a data and analytics junkie. How to Get Your Social Marketing Budget Approved (white paper). Why social marketers must understand the foundation of business and marketing. The importance of having a mentor to help you learn and grow as a social marketer.

Social Media 167

Social Media Marketing Training Skills 167

Janet Fouts

FEBRUARY 11, 2013

Some are analytical thinkers and know how to extract ROI from a stone. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. Some are great conversation wranglers, s**t-disturbers even.

Communities 141

Communities Content Jive Meme 141

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Track views + analytics. One of my favourite features of Slideshare is that I can track the analytics. It works with Powerpoint, Keynote, PDFs, Word docs, Open Office, iWorks.

Marketing 88

Marketing Small Business URL Analytics 88

Pam Moore

MARCH 29, 2017

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). 5 Step Success Strategy to Prioritize Social Networks for Your Business.

Social Media 60

Social Media Small Business ROI Analysis 60

Waxing UnLyrical

AUGUST 8, 2016

Don’t just push out the first article/course/white paper you think of. Great Social PR isn’t possible without getting down and dirty with your analytics. Instead, put in the work to make sure it’s something that will push your company/client/brand forward and also be relevant to your audience(s). Don’t be afraid of numbers.

Module 100

Module Consultant Course Campaign 100

SalesChoice

DECEMBER 23, 2019

You can also find the CEO AI Readiness white paper here. Here’s a white paper you can download from our library to address that issue. Please RSVP to attend. But with end of year approaching and your clients reconsidering their budget, it’s just as important to spare a year-end thought to reducing churn.

Newsletter 20

Newsletter Cost Library Consultant 20

Proactive Report

OCTOBER 21, 2013

Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. Google Analytics will help you track much of this activity. You have to respond. You can use tracking codes to see how people repsond to your social content and offers.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Keyhole.co

OCTOBER 16, 2023

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. LinkedIn Elevate’s leaderboard, on the other hand, is only available to admins, as part of the analytics – it isn’t a core functionality. One of Smarp’s best features is its advanced analytics. Dynamic Signal. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Nielsen 60

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

agora pulse

FEBRUARY 1, 2017

It provides you with powerful analytics all in one place. Sometimes you want to split followers into even smaller groups like people who bought a product or service from you in the last six months or downloaded a specific white paper. It brings all your social media accounts together making them easy to monitor.

Social CRM 60

Social CRM Avatar Groups Groups 60

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. both Inbound Writer and Formstack are awesome, by the way).

ROI 153

ROI Cost Hosting Analytics 153

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics. How to Get Your Social Marketing Budget Approved (white paper). In this 30 minute podcast you will learn: .

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

AUGUST 3, 2012

Steve Dodd: Basically, I suspect the social monitoring, analytics and advertising spaces are focused on the big social networks like Twitter and Facebook, and because of that miss so much of the real commercial value of the deeper social web where people go to make purchasing decisions. More than 50 easy-to-use, impactful charts and graphs.

Brands 114

Brands Twitter Facebook Research 114

Proactive Report

DECEMBER 30, 2010

One of the important ways analytics affects our profession is in the development of content. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. about the principles and what they mean for PR practitioners. That means developing good content.

Data 75

Data Social Media Case Study Skills 75

SalesChoice

FEBRUARY 8, 2017

A recent report issued by SalesForce confirmed that high performance sales organizations are 4x more likely to use predictive analytics. Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Thomas Davenport, Expert on Analytics and Big Data. LeAnna Kent.

Analytics 20

Analytics B2B Data Project 20

Laurel Papworth

APRIL 28, 2011

White Paper: Value of a Facebook Fan - An Empirical Review. Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz. On average, fans spend an additional $71.84 on products for which they are fans compared to those who are not fans. Worth a read.

Facebook 110

Facebook Directory Statistics Review 110

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Tom Mandel. James Robertson.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

JULY 29, 2012

” white paper. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion.

ROI 138

ROI Social Media Social CRM Survey 138