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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share this on Technorati. Tweet This!

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Share this on Technorati. Tweet This!

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links. Related posts: The Best Free Tools for Twitter Analytics.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Further, every company has analytics at some level. ” You need Social Analytics Software. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix. investor), Vocus. Key players: Adobe/Omniture , PageLever (investor), People Browsr , SAS , Simply Measured , Syncapse.

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The Social Media ROI Debate

Webbiquity SMM

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

They use Vocus to monitor “buzz.&# Chad admitted that this part is tough, and I suggested they start incorporating the use of campaign tracking in Google Analytics, just as we did for the Blue Key campaign (client disclosure). There was something else that Chad said, which really struck me.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. @aschottmuller. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Becky Denniston.

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