Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. So I’ll pick up where she left off.

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Organization Tips Hashtag URL 267

Waxing UnLyrical

MARCH 21, 2019

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. I developed a powerful friendship with Shonali because of Twitter. How can we connect with the people next to us if we’re too busy staring at our devices? Those relationships can and do happen. It’s amazing.

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Meme Training Flickr Discount 250

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. Facebok, Youtube, Twitter). A4: Learn the basic measurement and analytics skills you need #measurepr. Must make the time. AirPR Analyst.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

APRIL 9, 2020

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” Twitter Facebook Google+ LinkedIn The post How to Successfully Digitize Events During COVID-19 appeared first on Shonali Burke Consulting.

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. Here’s some of what was talked about: On whether creatives should become involved with analytical data: A2 from @mikefalkow I believe analytics can inform and help improve a lot of our creative choices. Think Google Analytics. . – Digital and visual storytelling.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Twitter Facebook Google+ LinkedIn Monday Roundup: Business Best Practices. Why: Most people today expect an instantaneous reply to any message. Based in the Washington, D.C.,

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

JUNE 21, 2017

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. Social media analytics can change! Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings. Which meant they got very resourceful. Clicks, shares, etc.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. As did Gerard F. Corbett : A2.

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Analytics Consultant Survey Reputation 100

Waxing UnLyrical

JULY 26, 2011

(I thought this was a good question because it didn’t focus on the ego benefits of Klout but, rather, if you take it as an activity measure – granted, to me that still says ‘Twitter&# activity measure – it focuses on improving one’s activity as opposed to simply one’s score.).

Klout 194

Klout Social Media Foursquare Metrics 194

Waxing UnLyrical

MARCH 31, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Wouldn't you like to be in her kitchen?

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Consultant Training Eventful Groups 174

Waxing UnLyrical

MAY 1, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Wouldn't you like to be in her kitchen?

Consultant 205

Consultant Communities Community building Groups 205

Waxing UnLyrical

MARCH 26, 2013

SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company. The free analytics report is definitely worth sharing a tweet! Twitter Google+ LinkedIn 4 Free Tools to Measure Your Instagram Success. Her ultimate weakness is cheese.

Instagram 279

Instagram Tools Statistics Small Business 279

Waxing UnLyrical

AUGUST 17, 2015

Digital Marketing & Analytics: Five Deadly Myths De-mythified! Digital Analytics Edition.]. Twitter Facebook Google+ LinkedIn Monday Roundup: Lessons from Avinash Kaushik. ” 4. I Wish I’d Known That. Four years later, that still rings true. Is Your Company Creating Reporting Squirrels or Analysis Ninjas?

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

JANUARY 20, 2012

Having taken a nice break over the holidays, it was great to be back with some familiar faces, er, Twitter handles, and some new ones too… we love new people! Sally also suggested everyone read Sams Teach Yourself Google Analytics in 10 Minutes. Last week we held the first #measurePR chat of 2012.

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Analytics Flickr Conference Google 140

Waxing UnLyrical

SEPTEMBER 2, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Wouldn't you like to be in her kitchen?

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Course Training Consultant Class 130

Waxing UnLyrical

MAY 4, 2011

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To A lot of doom and gloom if you believe the people over at TechCrunch (they also broke the story that a deal was done between TweetDeck and Twitter on Monday). Twitter has absolutely nailed the culture of its service, however.

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Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JULY 27, 2016

Google Analytics is still an ugly monster to me, but I will not let that destroy my passion for public relations. Instead of binge watching shows, I’m going to watch videos for the Google Analytics Academy. Twitter Leave measurement to your heart, not just metrics. I’m aware I’m not the only one with that concern.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

JUNE 24, 2019

Then utilize Google Analytics to understand the effectiveness of your campaign. “We Connect with Debbie on LinkedIn or Twitter. Choose the most important metric, like report downloads and measure your success. We all have access to the tools and technology for better measurement of influencer marketing ROI.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JANUARY 15, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Wouldn't you like to be in her kitchen?

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Strategy Consultant Reputation Team 253

Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Rebekah Iliff discusses in this post for Mashable (and if you’re not already following her on Twitter, you should be). 5 Measurements for PR ROI.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

JULY 18, 2016

Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach,” I wrote in this goodie from the WUL vault. Twitter Facebook Google+ LinkedIn Monday Roundup: Learning from Measurement Mistakes. Wouldn't you like to be in her kitchen?

ROI 0

ROI Mobile Banking Analytics 0

Waxing UnLyrical

APRIL 17, 2011

Also the LinkedIn invites/Facebook friend requests that say, “I follow you on Twitter…&# – but that’s a subject for another blog post rant. A review of Triberr and the Spin Sucks analytics , by Gini (again). What it does for my analytics remains to be seen. Why: because “no&# is not a dirty word.

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Postrank Sentiment Flickr Analytics 160

Waxing UnLyrical

AUGUST 31, 2016

For example, as I pursue my graduate studies at Purdue University, I have seen that the best way to learn how to use IBM SPSS , an analytical software program, is to watch the instructional videos on my iPad while working in SPSS. Twitter Duet, the Multitasking App That Will Make You Sing.

iPad 162

iPad Price Journal iPhone 162

Waxing UnLyrical

JANUARY 29, 2019

Feature #1: Analytics. Analytics is a prime example of how marketers and businesses can benefit from automation. Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways. Statistics and data are arguably as important as the products and services a business offers.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

FEBRUARY 7, 2014

Media + Google Analytics + behavior metric on one dashboard #measurepr. Twitter Facebook Google+ LinkedIn Happy 4th Birthday, #measurePR: The Queen of Metrics Returns! Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

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Metrics ROI Consultant Eventful 223

Waxing UnLyrical

NOVEMBER 20, 2015

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Cayla Hicks also made a great point: @caylahicks I’ll be interested to see that too – and if Twitter Moments engages more people #measurepr.

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CPA Consultant Metrics Groups 100

Waxing UnLyrical

SEPTEMBER 25, 2012

A1: Recently we released @ kred story a very rich view of your influence with analytics behind every panel #measurePR. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012. You just read Got Kred?

Klout 204

Klout Overview Influencer Hosting 204

Waxing UnLyrical

JANUARY 5, 2015

How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement and Metrics. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof.

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Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

DECEMBER 21, 2015

Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” Twitter Facebook Google+ LinkedIn Monday Roundup: #WUL Over the Years. Which is why, I think, Social PR is what I do. Hence this post. Why: I originally wrote this post for Spin Sucks. It’s a good post! ” 6.

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Consultant Analytics Communities Skills 100

Waxing UnLyrical

APRIL 5, 2011

Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Pretty radical, eh? So go ahead and download it.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

MAY 17, 2011

You’ve probably been wondering where the #measurePR Twitter chat recaps are. Among others, he shared: The one quality that he sees in the “top influencers&# as ranked by Twitalyzer (a question from Matt LaCasse ) is that there is “honest engagement and commitment to Twitter as a communication medium.&#

Klout 195

Klout comScore Nielsen Sample 195

Waxing UnLyrical

MARCH 21, 2012

get stuck just counting Twitter followers, Facebook fans, media impressions, yada yada. Get comfortable with Google Analytics and Google’s URL Builder. Watching Analytics at the same time, and regularly look to see if there is a correlation between outputs and outcomes. get caught up in shiny new measurement tools.

URL 226

URL Campaign Exercises Analytics 226

Waxing UnLyrical

JUNE 13, 2016

If you’ll be at #AMECSummit, please join us for a LIVE rendition of the #measurePR Twitter chat from the Summit venue ! If you’ve never hosted a Twitter chat before, you’ll learn a lot, as I’ll explain just how to do this. Twitter Facebook Google+ LinkedIn Monday Roundup: #AMECSummit Rockstars.

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Education Exercises Consultant Banking 100

Waxing UnLyrical

MAY 29, 2015

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while! June #measurePR Twitter chat announcement. We trade cash for royalty.

Lurker 100

Lurker Consultant Metrics Journal 100

Waxing UnLyrical

JULY 22, 2016

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. Part 2 to this setting up of links is actually setting up goals and campaigns in Google Analytics.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

MARCH 16, 2012

Finally, the chat turned to the question of analytics, and whether chat participants are Jedis, Apprentices, or Ostriches. Join us for the next chat, same time, same place (Tuesday, March 20, 12-1 pm ET, on Twitter using the hashtag #measurePR).

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Flickr Analysis Hashtag Questions 205