SocMed Sean

AUGUST 12, 2018

Often, professionals who are not trained in Marketing, learn skills like analytics, communication, advertising “on the job” While this can be great experience and a good way to learn, there are also benefits to formal training in the form of a classroom course.

Course 100

Course Skills Marketing Training 100

SocMed Sean

JANUARY 1, 2012

You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2. You’ve spent at least a couple hours each week thinking up new ideas, writing articles, and wading through Twitter.

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Creative Commons Flickr Adwords Tumblr 279

SocMed Sean

JULY 11, 2018

Here’s what my Google Analytics looked like last month: Yep.that’s right. Most of the time, I even go a step further and include a link to their Twitter handle or Facebook page to help generate some social media following. Want to see what I mean? Less than 1% of my traffic comes from referral back-links.

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Content Buy Sites Energy 209

SocMed Sean

JULY 17, 2018

Skill #2: Analytics. However, as technology continues to take center stage in our lives, businesses and agencies are now looking for marketers who can seamlessly integrate analytics in their work to achieve better results. Also, be sure to follow Kevin on on Twitter , Linkedin & Google+. –Sean.

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Skills Marketing Posterous Team 220

SocMed Sean

AUGUST 26, 2018

Cost Per Click (CPC) – This is the amount of money you will pay Facebook, Google, Twitter, Pinterest, or any other ad provider when they drive a user to click your advertisement and come to your site. NOTE: You can get your pages per session by looking in your Google Analytics dashboard. And that’s if you can get a $.25

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CPC Facebook Cost Buy 210

SocMed Sean

JULY 20, 2018

We were sharing coffee and going through Google Analytics when she literally yelled (and I mean YELLED): Holy Cr@p! You see, after taking that break for 6 months, I re-visited my analytics and noticed something interesting. I was helping people… IT’S RIGHT THERE IN THE ANALYTICS!!! Look At Your Bounce Rates!

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Metrics Analytics Blogger Questions 191

SocMed Sean

JUNE 16, 2018

Instead, pay to promote your post via Facebook ads or Twitter promoted posts. Try finding conversations on Twitter, LinkedIn, or Reddit where the article might be helpful to other people. If your article isn’t time-sensitive, you need to make sure you have a strategy for re-promoting them every 3-4 months. Be cautious, though.

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Google Analysis Reddit Engineering 272

SocMed Sean

NOVEMBER 18, 2018

You spend more than 30 minutes each day slicing and dicing Google Analytics so you can figure out how to tweak your existing content to meet incoming search terms. (1 You feel guilty if you miss #blogchat on Sunday nights on Twitter. (1 Bonus point if you actually posted the article before resuming the conversation. (2

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Blogger SEO Flipboard Conference 189

SocMed Sean

AUGUST 20, 2018

Let’s face it, if someone comes to my site to learn how to post a Facebook post to Twitter , they might also benefit from some of my other Facebook tips like teaching them how to post a Tweet to Facebook. For that reason, I include links to some of those other social media tips at the bottom of many of my articles. If it worked, great.

Metrics 189

Metrics Education Sites Questions 189

SocMed Sean

AUGUST 14, 2018

As an example, for the recent guest post about why every business professional should take at least one marketing course, I created the image below, that I think is a solid way to present my blog post on Twitter. My Pinterest analytics might be sad now, but they’re going to ROCK after this experiment (I hope). Go ahead and laugh.

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Automotive Blogger Metrics Social Media 260