Sherrilynne Starkie

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What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

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Top Five: Social media New Year predictions and resolutions

Sherrilynne Starkie

We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. Predictive analytics, LinkedIn’s rise, video innovation and good old reliable email all feature. Content format innovation, Google analytics certification feature too. Today canceled. — SS.

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Why your social media isn’t working

Sherrilynne Starkie

It meant no promoted content, a limited use of stories and no analytics. Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. It turns out a personal profile had been set up. This limited how Instagram could be used.

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Must have digital skills for PR pros

Sherrilynne Starkie

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. With Analytics certification demonstrates the ability to understand data and provide insight. And they need be bona fide social media and inbound marketing experts. HubSpot and Hootsuite both offer certification too.

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One week until Social Capital Ottawa

Sherrilynne Starkie

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. It takes place next Saturday, June 1st at Algonquin College.